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Digital Marketing

  • Tech meets analytics to help retailers enhance omnichannel strategies

    CloudTags, an emerging omnichannel marketing technology company, has partnered with in-store analytics market leader Brickstream to create a comprehensive in-store data platform capable of analyzing physical store intent and behavioral data.

  • Bud Light’s World Cup campaign woos Latinos

    During the World Cup, Bud Light will donate to the Hispanic Scholarship Fund for each goal scored, up to $250,000. Though Budweiser is the official Beer of the World Cup, 2014 is the first year that Bud Light has been a partner of the month-long event.

    "Integrating our sponsorship with education is at the core of our company values,” Bud Light Brand Manager Miguel Nigrinis said. “It's a winning recipe for Latinos that aspire to hold a university degree.”

  • Mobile app Aisle411 provides indoor mapping for Marsh Supermarkets

    St. Louis -- Indoor retail mapping platform Aisle411 will provide indoor mapping services to Indianapolis-based Marsh Supermarkets. The retailer seeks to improve the shopping experience for its customers by leveraging the navigation platform via its new Marsh App.

  • BJ's Wholesale expands advertising relationship with IZ-ON Media

    BJ's Wholesale Club has renewed and expanded its in-Club advertising contract with IZ-ON Media, a digital media company specializing in in-store shopper marketing services.

    For the past three years, IZ-ON Media has provided content programming and delivery, network operations and advertising sales for the BJ's HDTV Network. According to the renewed and expanded deal’s terms, IZ-ON Media will also represent the BJ's In-Club Radio Network.

  • Baja Fresh to pilot Sparkfly omnichannel promotion tracking

    Irvine, Calif. - Baja Fresh is piloting a solution from Sparkfly that will allow it to launch promotions through Google Search, Facebook, Yelp, Opera Mediaworks and UberMedia, and assess the effectiveness of each individual channel with real-time redemption data. Leveraging the technology from the Sparkfly platform, the campaign includes information on basket size and individual items purchased.

  • Under Armour to open its biggest store to date, in Chicago

    Under Armour has confirmed that it plans to open in March 2015 its latest Brand House at 600 North Michigan Avenue in Chicago’s Magnificent Mile.

    The location will feature nearly 30,000 sq. ft. of interactive retail space, and echo the retail concepts that the brand has successfully executed not only in New York, but also in its hometown in Baltimore, Maryland, and Tysons Corner in McLean, Virginia.

  • 7UP continues #7x7UP at EDC Las Vegas

    7UP is working to make the Electric Daisy Carnival Las Vegas an experience for attendees and those who won’t be at the three-day concert that starts on June 20.

    At the electric music festival, the beverage brand will be hosting the fourth of seven concerts organized through its #7x7UP social media campaign with Stage 7, which will showcase up-and-coming electric artists all weekend. Most notably, the #7x7UP campaign has featured a partnership with well-known DJ, Tiësto, whose 7UP-sponsored album release party was held on June 17 at Terminal 5 in New York.

  • Staples’ Quill div. introduces digital suggestion box

    Quill Ideas is the name of a new crowdsourcing platform the online division of Staples launched for customers and employees to share ideas in new and interesting ways.

    Quill.com, acquired by Staples in 1998, is calling Quill Ideas an online-innovation community that is designed to solicit and implement ideas, review and rank them based on various protocols and then implement those that score the highest. A soft launch that began two weeks ago has already garnered more than 13,000 interactions made up of ideas, votes and comments, according to the company.

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