Digital Marketing

Shopping site Shopsavvy announced an update to its mobile app this week that adds functionality for users who are looking for the right price on the product they want.

The update increased the number of participating retail outlets from fewer than 40,000 to about 500,000. Additionally, products can be tracked by their barcodes using the app’s built-in scanner.

Shopping site Shopsavvy announced an update to its mobile app this week that adds functionality for users who are looking for the right price on the product they want.  

The update increased the number of participating retail outlets from fewer than 40,000 to about 500,000. Additionally, products can be tracked by their barcodes using the app’s built-in scanner.

Social media is slowly but surely moving from a promotional channel to a channel for direct transactions, as evidenced by the recent news that Facebook is testing a “buy” button of its own. Twitter has become a favored means of running time- and location-sensitive retail promotions, such as Twitter-based food truck promotions run by Ben & Jerry’s and Taco Bell, but so far has not presented itself as an effective means of exchanging goods for currency.

It’s time for customers who shop at Macy’s to feel extra good as the retailer gears up for its ninth annual national “Shop For A Cause” charity event Saturday, Aug. 23.

The one-day-only shopping event was created to support local charities’ fundraising efforts. Since 2006, the program has helped raise more than $44 million for thousands of charities across the country.

Online home and housewares retailer Wayfair.com is prepared to go public and has some of the biggest names on Wall Street lined up to sell its shares.

Wayfair.com, one of world’s largest online destinations for home furnishings and décor items, has grown sales rapidly in recently years, but true to form with other aspiring online retailers, its losses have increased as its spends more on marketing.

San Francisco -- Piperlime, a division of Gap Inc., has enhanced its website to include streams of images filtered directly from Instagram providing customers with fashion. Shoppers will be able to click the images and shop the items to make these looks their own. Product pages will also feature styling ideas from bloggers and influencers, showing unique ways to style the same must-have pieces for each season.

Indianapolis -- Mall owner Simon and payment solution-provider Blackhawk Network have teamed up to offer an enhanced Visa Simon Giftcard at select Simon malls, Premium Outlets and Mills, and online at Simongiftcard.com.

For the first time, the Simon Giftcard will also be made available outside Simon centers through Blackhawk's participating network of grocery stores and other third-party locations.

Head & Shoulders and brand ambassador Sofia Vergara are leveraging social media for the shampoo’s latest contest. And the winner gets to meet Vergara.

“I’m excited to give one of my fans the chance to become part of my family for a day,” said Vergara. “Everyone knows eight out of nine Vergaras use Head & Shoulders, now we’re looking for the 10th! We’re looking for someone who flaunts their beautiful, flake-free hair with a little Vergara attitude!”