Digital Marketing

Newell Rubbermaid is consolidating its marketing efforts and picking one lead creative partner and one lead media-buying partner to help oversee the company’s global advertising and promotion investment.

Los Altos, Calif. -- Catalog Spree, the personal digital mall that lets consumers browse and shop their favorite brands, has teamed with Google to distribute interactive retail catalogs and lookbooks on the web through Lightbox Ads. These targeted ads will feature Catalog Spree's full-page catalogs and lookbooks, and will be distributed on the Google Display Network, which reaches more than 100 million American consumers.

New York -- Consumers are choosing specialty foods over conventional foods at record levels, according to research from the Specialty Food Association.
 
Nearly 75% of U.S. consumers report making specialty food purchases this year, a major increase since the economic downturn of 2009 when only 46% reported that they bought these high-quality products. Consumers surveyed say they spend about one quarter of their at-home food dollars on specialty options like artisanal chocolates, cheeses and oils.

Las Vegas — Miracle Mile Shops on the Las Vegas Strip has launched, a new leasing website that provides prospective tenants with detail about the 475,000-sq.-ft retail property surrounding Planet Hollywood Resort & Casino.

Live now, the website highlights the center’s sales per sq. ft. for current retail and dining operations, two live entertainment venues and 3,700 hotel rooms with 98% occupancy at the connected Planet Hollywood Resort & Casino and Hilton Grand Vacations Elara.

Austin, Texas – More than nine-in-10 (91%) holiday shoppers admit to overspending on presents, according to a new survey from RetailMeNot, with 60% of overspenders saying they do so because they thought giving a gift the person would love was worth the extra money.

Los Angeles – The Coffee Bean & Tea Leaf has experienced significant lift across key social metrics such as local Facebook fans and impressions using the MomentFeed location-based marketing platform.

Pittsburgh – Internet coupon provider MyCoupons.com is launching a responsive design website. The new website presents a cleaner, contemporary, responsive design that adapts itself to all digital platforms: web, tablet, and mobile.

The new infrastructure also improves the user experience with better and faster search capabilities for the thousands of coupons and promotional codes available on the site from more than 9,000 online merchants.

Los Angeles – Halloween shoppers age 18-34 are seeking online promo and coupon codes. According to the new Trend Report on the shopping behavior of young adults for the upcoming Halloween holiday from BluePromoCode.com, 49% of young adult Halloween shoppers use promo codes when purchasing costumes online and 57% stated their decision to purchase a costume was effected by the availability of a retailer’s coupon code.

Meijer plans to address the need many consumers have for more information about the health insurance exchanges that are part of the Patient Protection and Affordable Care Act.

Chicago – Monetate is releasing two new products that will bring its big data marketing acceleration technology to retention and acquisition channels. The addition of Monetate Email and Monetate Display expands the Monetate Acceleration Cloud.