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Instagram adds new business tools, making itself more ad-friendly
New York -- Instagram is making itself more advertising-friendly, adding a new suite of business tools for its advertisers that will help the brands better control their campaigns and will allow them to gauge the success of their efforts.
The roll-out of the new features, which include an “account insights” tool that will allow marketers to track the performance of their ads in real-time using typical brand metrics such as impressions, reach, and engagement, will occur over the coming weeks and months, the photo-sharing giant said.
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Fendi, New York City
The Italian luxury brand Fendi gets social in Manhattan’s SoHo neighborhood, opening a pop-up whose brick walls are adorned with neon hash tag signs.
The 630-sq.-ft. shop, dubbed #fendisoho, combines sophisticated touches — leather and velvet — with a playful, arcade-themed décor that includes custom vending machines, where products dangle from mechanical claws.
