Digital Marketing

Atlanta -- FineLine Technologies  and Scanbuy announced  a broad and comprehensive agreement that will enable retailers to easily implement a QR Code, Microsoft Tag, and/or an NFC mobile-enhanced packaging solution across their global supply chains, and directly into the hands of shoppers.
 

OfficeMax has unveiled a Services Center in stores nationwide to provide business owners with essential operations support.

The OfficeMax Services Center offers an extensive portfolio of more than 40 services designed to relieve administrative burden and assist businesses with critical needs, including web design and maintenance, 24/7 On-Call Tech Support, printing and document management, marketing materials, shipping, credit card and payroll processing, human resource services and legal assistance.

Hot Pockets is promoting its revamped sandwich line with the help of supermodel Kate Upton and rapper Snoop Dogg. The pair has teamed up in a parody music video called “You Got What I Eat” — a remix of Biz Markie’s 1989 hit single “Just a Friend (You Got What I Need).”

The music video highlights the brand’s re-launch of its Hot Pockets sandwiches which feature 100% Angus Beef and Hickory Ham, real cheese and buttery seasoned crusts.

Specialty retailer Sport Chalet is promoting its yoga apparel and gear to experienced yogis and first-timers alike.

MasterCard has teamed up with Wired magazine to offer a one-touch shopping experience, right from its iOS device. This “in-content purchasing” concept allows consumers to buy the products they are reading about directly from advertising or editorial content, without ever leaving the page itself.

The National Retail Federation has retained New York-based digital agency Rain to create digital shorts that launched last week on NRF’s industry campaign site, “This is Retail.”

Interview Day — a series of short, humorous videos — targets recent grads and young adults who are worn out competing for jobs in a challenging economy.

Atlanta -- First Data Corp announced that the First Data OfferWise  solution has been integrated with Microsoft’s Bing Offers Card-Linked, which consolidates local deals from a number of deal providers. OfferWise is an open platform that enables retailers to electronically attach offers to any consumer payment card or mobile wallet to allow streamlined and automatic redemption of the offer at the point of sale (POS).  

New York -- Shoppers in the United States intend to spend an average of $646 on gifts this holiday season, representing an 11% increase over the $582 they planned to spend, on average, in 2012, according to Accenture’s annual holiday shopping survey. The forecast uptick is more optimistic than other holiday surveys released to date.

The “present” of retail technology just got a little more futuristic. Specialty paint retailer Sherwin-Williams recently released a new consumer app for Google Glass, called ColorSnap Glass, which provides a digital layer of color samples customers can view using the Google Glass device.

Folgers is leveraging social media for its latest ad campaign, called “The Best Part.” The interactive strategy encourages users of the brand to read and share positive news through social news feeds.