Eddie Bauer to launch exclusive footwear collection
Eddie Bauer is expanding into footwear territory. The new brand’s new footwear collection is set to debut online and in store July 28.
"Whatever your destination, Eddie Bauer footwear is built to take you anywhere you want to go," said CEO Mike Egeck. "Eddie Bauer is committed to building innovative products focused on functionality and versatility. We aim to elevate the experience of adventurers, and our footwear is a natural extension of our outfitting mentality. We are confident this launch further solidifies Eddie Bauer's position in the outdoor industry."
The collection will launch with six men's and seven women's styles. All styles feature ergonomic, cushioned insoles and specialty designed outsoles exclusive to the collection.
The collection debuts with the ultimate 24-hour adventure travel shoe, the Eddie Bauer Travex Full Circuit, available in both men's and women's styles.
The collection will also feature two versions of streamlined, lightweight hikers for men and women — the Eddie Bauer Lukla and Lukla Pro. The Lukla Pro features the same performance attributes and technologies as the Lukla, and includes Eddie Bauer's exclusive WeatherEdge PRO, a 20k/20k waterproof/breathable membrane lining to help keep feet dry in extreme, wet conditions, according to the company.
The fall 2014 assortment also includes an array of Travex styles including a chukka, oxford and slip-on styles for men and Mary Jane and ballet flats for women. This winter, the line will expand with a collection of performance boots and casual slippers for cold-weather months.