Digital Marketing

Even in today’s expanding market of digital payment options, cash remains a leading payment form.

That’s according to a survey of over 1,000 consumers by Cardtronics. It shows that in spite of people having access to and using a greater variety of payment methods, cash remains widely used and frequently selected for making all sorts of payments.

Ten years after first entering the market, Toys "R" Us has opened its 100th store in China. The retailer has opened a total of 27 new locations across China within the past year.

Plus-size fashion retailer Torrid has a new model to showcase in its latest omnichannel marketing campaign.

The company has announced the winner of its model search: Lyanna Lynette. The 26-year-old Southern beauty was revealed in a 12-episode Web series on YouTube. The first of its kind in plus-size fashion, the series follows the four finalists as they compete to become the Face of Torrid 2016. The series can be watched, in full, on Torrid's YouTube channel.

Toys“R”Us says its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation raised more than $5.8 million and collected over 200,000 toys.

During the 2015 campaign, customers helped bring holiday joy to some of the 15.5 million kids in need across the U.S. by donating new, unwrapped toys at Toys“R”Us and Babies“R”Us stores nationwide and through monetary contributions made in stores and online at Toysrus.com/ToysforTots.

Toys “R” Us says its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation raised more than $5.8 million and collected over 200,000 toys.

During the 2015 campaign, customers helped bring holiday joy to some of the 15.5 million kids in need across the U.S. by donating new, unwrapped toys at Toys “R” Us and Babies “R” Us stores nationwide and through monetary contributions made in stores and online at Toysrus.com/ToysforTots.

Walgreens, along with a host of other retailers, on Tuesday opted into Visa's Visa Checkout to help facilitate an omnichannel shopping experience. Walmart.com also will be incorporating the option into its services within the year, Visa reported.

Almost every major brand has experimented with SMS marketing services. Some programs have been wildly fruitful while others were abandoned after only a few months. Having seen both small and large retailers implement successful mobile marketing programs, there is little doubt that SMS can drive customer engagement and increase revenue.

Shoptalk is out to break the mold of what constitutes a retail industry event and the clearest indication of that philosophy is a digital brochure that showcases an expanding roster of speakers and the image of a monkey sitting on a toilet. Seriously.