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New Filters for Hiring CEOs
I remember something a retailer once said to me more than 25 years ago, long before digital mattered. It’s still true today: If the product’s not right, nothing matters. If the product is right, everything matters. That everything now includes staying ahead of the consumer digitally. We’ve gone from a generation that saw technology as a skill to one that doesn’t see it at all — it’s so natural it’s become instinct. This shopper lives in a world where digital doesn’t just define shopping habits — it defines the way shoppers live.
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Marsh Supermarkets makes it personal
Marsh Supermarkets, a regional grocer with 73 stores in Indiana and Ohio, needs to know its customers especially well to compete with larger supermarket chains.
To that end, Indianapolis-based Marsh is partnering with targeted marketing software vendor inStream to provide personalized, targeted offers on the front of consumer receipts. InStream drives customer engagement and sales via personalized targeting based on customer-specific purchase data.
