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Digital Marketing

  • Consumer Reviews: How to Avoid Legal, PR Headaches

    According to a 2015 Nielsen study, two-thirds of consumers trust consumer opinions over company advertising and rely on peer review sites for insights and advice. However, these sites can cause huge headaches for well-intentioned retailers that incentivize consumers to post glowing reviews or find themselves on the wrong side of a revenge or competitor-sponsored post. When not conducted correctly, these efforts can harm brands and further consumer mistrust.   

  • Three promoted at Phillips Edison

    Phillips Edison, a major player in grocery-anchored centers with more than 270 properties across the U.S., has announced three key senior management promotions. 
    Eric Richte

  • NRF’s Big Show: A hopeful shift in focus from Amazon to the customer

    Every year, 30,000 retail industry professionals descend on Manhattan for the National Retail Federation’s “Big Show.    It’s a once-a-year opportunity to take the pulse of one of our most familiar industries. Amazon conspicuously abstains from the event, but it is nonetheless the focus of many conversations, distracting some retailers from the real opportunity: innovations in customer experience. Thankfully, this year a healthy shift seems to have begun.  

  • Hollister Co. bringing back a familiar name

    Hollister Co. is reviving its intimates brand.   The retailer, a division of Abercrombie & Fitch Co., is reintroducing its Gilly Hicks line of intimates, loungewear and swimwear. Gilly product can now be purchased in all of Hollister’s U.S. stores and globally online. Hollister plans to open Gilly in-store shops in selection locations “that will provide the customer a unique Gilly Hicks brand experience.”  

  • H&M to debut shoppable runway show at Paris Fashion Week

    For the first time, H&M shoppers will be able to purchase merchandise straight on the runway.   On March 2, H&M is launching its ‘See Now, Buy Now’ show, which enables customers to log onto its site and purchase items from its H&M Studio collection immediately following its presentation during Paris Fashion Week. Merchandise will also be available in select H&M stores.   

  • Fast-growing home décor retailer taps Sally Beauty exec as chief marketer

    At Home has appointed veteran marketer Ashley Sheetz as chief marketing officer.   Sheetz was formerly chief marketing officer and group VP at Sally Beauty, where she led a turn-around strategy to reposition and modernize the brand. Prior to that, Sheetz held a variety of marketing leadership roles at GameStop before being appointed chief marketing officer in 2012.  

  • PepsiCo vet to head up Toys ‘R’ Us global marketing

    Toys "R" Us has hired a veteran marketer to lead its global marketing efforts.   The retailer announced that Carla Hassan will join the company as executive VP, global chief marketing officer, effective February 20, 2017. She will report directly to chairman and CEO Dave Brandon.   Hassan was most recently senior VP, brand management for PepsiCo's Global Beverage Group, where she was responsible for driving the growth agenda for brands including Pepsi, 7UP, Mountain Dew, and Gatorade.

  • Study: Retailers need to pay attention to Gen Z

    Watch out millennials, Gen Z is coming on strong.   With Generation Z expected to comprise 40% of the North American population by 2020, retailers must address the needs of this generation and understand its purchasing power in households, according to a survey conducted by HRC Retail Advisory.  

  • Report: China leads global e-commerce race

    Despite global economic fluctuations, China is still a world leader in many markets — including global e-commerce.   China’s online retail sales have grown by 33.3% to exceed $581 billion in 2015. Momentum is expected to continue, as sales in the country are expected to grow by 20% yearly through 2020, according to BizView, a B2B marketplace that enables users to connect with over seven million companies around the globe.  

  • ‘Dash Button’ hits Amazon’s homepages

    The device that allows Amazon shoppers to re-order their favorite items with a single click of their finger has a virtual alter-ego.   The Dash Button is now an icon available on Amazon’s homepage and the retailer’s app homescreen, according to ReCode.  
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