Digital Marketing

Despite a rocky start due to a technical glitch, Amazon’s fourth annual Prime Day wound up being the online giant’s biggest shopping event yet — in terms of sales, as well as for signing up new Prime members.

More retailers are jumping on the Prime Day bandwagon, and successfully snagging sales with their own online summer shopping holidays.

Abercrombie & Fitch is going to school with a new concept store aimed at university students, according to one of its landlords in Columbus, Ohio.

As consumers increasingly limit their loyalty program participation, retailers need to step up their game to attract and retain members.

In addition to kicking off its fourth annual Prime Day sales extravaganza, Amazon made the headlines for several other stories. Here’s a rundown:

One of the few retailers to exit bankruptcy last year, Gymboree is giving its brand a makeover — just in time for the back-to-school season.

Shoe Carnival’s revamped loyalty program offers new benefits designed to reward its best customers.

As retailers gear up for the biggest shopping seasons of the year, they are stepping up their customer loyalty game to encourage repeat traffic both in-store and online.