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Digital Marketing

  • eMarketer: Led by mobile, digital sales growth set for another record year

    A record 68% of the U.S. population will make at least one purchase via a digital channel in 2017.    That’s according to eMarketer’s 2017 Retail Outlook, which projects another strong year for digital growth. The report forecasts that e-commerce sales will increase 16.0% in 2017 to $462.17 billion, while total retail sales will grow 3.5% to $5.01 trillion.  

  • NRF takes its case against border adjustment tax to the public

  • Robots Set to Revolutionize Store Experience

    Steve Carlin, VP and general manager of SoftBank Robotics, spoke with Chain Store Age about how robots are helping to reinvent the in-store shopping experience.

    What trends are advancing interest in robot technology at the store level?

    A few trends have helped set the stage for in-store robotics.

  • Spotlight on Sign Management Management

    Retail signs have undergone a major evolution in recent years fueled by the adoption of digital technologies. Marilyn Brennan, business development manager at Egan Sign, spoke with Chain Store Age about the status of sign management in retail.

    What trends are you seeing with regard to retail sign programs?

  • Beauty retailer expands in U.S. with flagship

    A 33-year-old make-up brand is looking to make inroads in the U.S. market with a jazzy-looking that is big on interactivity.   

  • Study: Mobile to grab majority of online display profits in 2020

    Mobile display advertising continues to surge, and it’s on pace to claim a significant portion of online advertising revenue.   In fact, more than three-quarters of all online display advertising income will stem from mobile by 2020, according to data from analytics provider by IHS Markit.  

  • Study: Marketers still rely heavily on email promotions to drive revenue

    Email remains the go-to strategy for retailers to grab their piece of the digital pie — yet efforts don’t always meet their shoppers’ needs.   Three-fourths (76%) of marketers said they rely heavily on email promotions to drive revenue, and one-third said more than half of all emails sent include a promotion or discount, according to a new survey from Coherent Path.  

  • Study: Mobile click-to-open rates slipped in 2016

    Retailers are increasingly relying on mobility for customer engagement, however their marketing strategies are lagging.    The fourth quarter 2016 marked the first time mobile engagement has trended down as the mobile click-to-open (CTO) rate declined by 12.6% quarter-over-quarter, and 14.4% year-over-year, according “Q4 2016 Email Benchmark Report: The Mobile Engagement Shift,” from Yes Lifecycle Marketing.  

  • Beauty retailer gets ‘virtual makeover’

    A new kind of makeup consultant is assisting shoppers at Watsons Shanghai.   The health and beauty retailer’s flagship store in Shanghai now features a makeover kiosk. Equipped with the Consultation Mode augmented reality app from YouCam Makeup, the device enables shoppers to try on over 30 different products from their favorite makeup brands, including MaxFactor, Maybelline, and KATE Cosmetics.  

  • Twitter makes direct messages more personal

    Twitter is taking a new approach to “humanize” its business partners’ customer service-based “Direct Messages.”   Twitter’s new feature – “Custom Profiles in Direct Messages” – allows businesses to better emphasize the human element in private conversations, as well as more clearly indicate when a bot is speaking, according to Twitter.   
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