Digital Marketing

Ralph Lauren has kicked off its new fiscal year with a solid set of results that are a marked improvement on the prior quarter.

No matter what age, gender or location, consumers around the world agree that physical and digital engagement is paramount for effective customer engagement.

Amazon is now offering style collections curated by social media influencers.

As part of their holiday prep, retailers may want to bolster their mobile customer experience.

McDonald’s is reportedly shaking up its global marketing management structure.

This fall, Barnes & Noble College will be headed to a school in sunny northern Florida.

Staples Inc. is continuing its repositioning as a provider of “worklife” products and services with a multimedia platform including a new quarterly magazine and events.

One of Nike’s most popular Japanese doors, Nike Harajuku, in Tokyo, has reopened after a remodel that resulted in an expanded layout and enhanced services similar to the recent refitting of NikeTown London.