Abercrombie & Fitch to open concept store at Ohio State
Abercrombie & Fitch is going to school with a new concept store aimed at university students, according to one of its landlords in Columbus, Ohio.
One of two 3,350-sq.-ft. new campus shops will open at Ohio State University and serve as a “learning lab” in digital-physical retail integration, said Anne Mastin, executive VP of retail real estate at Steiner + Associates, which operates the Gateway University District there.
“Abercrombie & Fitch is a legacy retail brand with a significant following among college students. This highly anticipated store concept is paving the way for more experiential and omnichannel retail concepts to call this popular student destination their home,” Mastin said.
On-campus events will help drive traffic to the store, where a 30-in. screen will allow customers to shop Abercrombie’s entire website. College students will be able to pick up online purchases or place digital orders for shipment.
The campus stores are less than half the size of the average Abercrombie & Fitch. A second is planned to open at the University of Southern California.
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One of two 3,350-sq.-ft. new campus shops will open at Ohio State University and serve as a “learning lab” in digital-physical retail integration, said Anne Mastin, executive VP of retail real estate at Steiner + Associates, which operates the Gateway University District there.
“Abercrombie & Fitch is a legacy retail brand with a significant following among college students. This highly anticipated store concept is paving the way for more experiential and omnichannel retail concepts to call this popular student destination their home,” Mastin said.
On-campus events will help drive traffic to the store, where a 30-in. screen will allow customers to shop Abercrombie’s entire website. College students will be able to pick up online purchases or place digital orders for shipment.
The campus stores are less than half the size of the average Abercrombie & Fitch. A second is planned to open at the University of Southern California.
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