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Shoe Carnival updates loyalty perks

Shoe Carnival’s revamped loyalty program offers new benefits designed to reward its best customers.

The footwear retailer’s Shoe Perks loyalty program offers a new mix of perks. These include no-receipt returns, a digital version of the retailer’s “Spin ‘n Win Wheel” discount game, free shipping on orders of $75 for more, and a $5 birthday reward. The program also features exclusive member sales and discounts.

The company also added a new gold tier that rewards customers who earn 200 points in a year. These members are entitled to free standard shipping on all online purchases, 50 additional birthday bonus points and a $10 birthday reward, and other exclusive promotions.

New customers can sign up electronically, and receive 50 bonus points upon enrollment. Members earn one point for every $1 spent, and receive a $10 reward certificate for every 200 points earned. In addition, all members can use the company’s mobile app, which tracks members’ points status and reward certificate redemption.

“We were able to tap into direct customer insights to identify their preferred reward benefits,” said Cliff Sifford, Shoe Carnival president and CEO. “This gives us confidence that the refreshed Shoe Perks program will be well received by our customers.”
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