Digital Marketing

Victoria’s Secret parent company L Brands is losing its long-serving — and controversial — top marketer.

CVS Pharmacy is looking to expand its appeal to millennials while also making a defensive move against Amazon as the online giant becomes more aggressive in health care.

For effective Gen Z marketing strategies, retailers should look back to the age of grunge and flannel.

Online grocery shoppers put a premium on two things when it comes to shopping.

One channel still represents a significant share of back-to-school spend.

A direct-to-consumer apparel brand popular with younger consumers and founded by a former Victoria’s Secret executive has been acquired by an industry leader.

Sleep Country Canada Inc. is the latest North American retailer to ease digital payments for Chinese consumers.

Smartphones make everyone a photographer, and Rite Aid wants a piece of the resulting online market.