Digital Marketing

Everybody’s working for the weekend, except e-commerce retailers.

An “American Idol” will represent Wayfair Inc. across TV, digital and brick-and-mortar channels.

Neiman Marcus Group is rolling out its women’s spring campaign with the participation of a supermodel and a celebrity stylist.

It’s a new day, hopefully, for Forever 21. 

Purchase behavior varies across different product categories, according to a new survey.

The overwhelming majority (90%) of retailers will make some changes to how they market in 2020 because of the presidential election.

A new study suggests certain products would boost spending by young consumers if they were placed in vending machines and other unattended channels. 

A grocery giant wants to ensure CPG companies understand the full impact of their digital ad campaigns.