Digital Marketing

Sleep Country Canada Inc. is the latest North American retailer to ease digital payments for Chinese consumers.

One channel still represents a significant share of back-to-school spend.

A direct-to-consumer apparel brand popular with younger consumers and founded by a former Victoria’s Secret executive has been acquired by an industry leader.

Ralph Lauren has kicked off its new fiscal year with a solid set of results that are a marked improvement on the prior quarter.

Ralph Lauren Corp. reported a solid first quarter amid a big increase in marketing blitz and the launch of limited edition apparel, including for its signature Polo Sport shirts.

Smartphones make everyone a photographer, and Rite Aid wants a piece of the resulting online market.

Parents, kids, and even teachers are beneficiaries of J.C. Penney’s expansive new back-to-school marketing campaign.

No matter what age, gender or location, consumers around the world agree that physical and digital engagement is paramount for effective customer engagement.

Amazon is now offering style collections curated by social media influencers.

As part of their holiday prep, retailers may want to bolster their mobile customer experience.