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Canadian mattress retailer dreams of increasing revenues from Chinese consumers

Sleep Country Canada Inc. is the latest North American retailer to ease digital payments for Chinese consumers.

Sleep Country Canada is accepting payments from popular Chinese mobile payment applications AliPay and WeChat in partnership with payment solutions provider SnapPay Inc. The first phase of a new pilot program is taking place at the retailer’s 21 store locations in the greater Toronto and Vancouver areas.

SnapPay is a payment gateway that allows North American merchants to accept digital payments from AliPay and WeChat, which have over 2.1 billion combined active users. Consumers can digitally pay in Chinese currency with a QR code scan from the app, while retailers get paid in Canadian or U.S. currency.

“With the trend of mobile payments gaining momentum, we aim to offer our customers the latest and most popular payment options that they’re comfortable with,” said Dan McKinley, VP of sales, Sleep Country Canada. “The support of SnapPay and their payment partners like Alipay, have aided us in providing branded marketing support and incentive offers and convenience to our Chinese customer base, which has helped build our brand and offer a world-class experience in this competitive landscape.”

Neiman Marcus recently started accepting AliPay at select U.S. stores, and in February Walgreens started working with AliPay to accept the digital payment platform at thousands of stores nationwide. While these two retailers are focusing on the burgeoning Chinese tourist market, Sleep Country is aiming its effort at the estimated 1.7 million Chinese immigrants living in Canada, as well as visitors and students from China.

Sleep Country operates under two retail banners: Dormez-vous?, with retail operations in Quebec; and Sleep Country Canada, with retail operations in the rest of Canada. As of May 6, 2019, Sleep Country has 269 stores and 16 distribution centers across Canada.
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