Godiva to close or sell all its stores in North AmericaGodiva is planning to exit the brick-and-mortar retail business. Nike turns NYC store into virtual adventure zoneNike is providing shoppers with an augmented reality-based outdoor challenge – within the four walls of its “House of Innovation” store in Paris, France. Stop & Shop, P&G launch ‘homegating’ page in time for Super Bowl A Northeast grocer and a CPG giant are virtually reaching out to consumers looking for products and ideas for their at-home Super Bowl celebrations. Customer-centricity: Predictions for 2021 & beyond A transformative 2020 has elevated the role of the customer in monumental ways, accelerating any preexisting imperatives that ladder up to business growth. Athleta expands assortment of extended sizing A specialty apparel retailer is making 70% of its spring 2021 collection available in extended sizes. PepsiCo Q&A: CPG companies must digitally connect with customers PepsiCo and other CPG brands are finding opportunity in the COVID-19 crisis to increase digital sales through omnichannel engagement. Top 10 global consumer trends in 2021 Resilience and adaptability are the driving forces in consumer behavior in 2021. Study: Digital, e-commerce gift card sales surge during holidays Holiday shoppers flocked online in 2020, and purchased a lot of gift cards while they were connected. Sam’s Club obtains single view of mobile marketing data Sam’s Club can now analyze mobile affiliate marketing performance alongside other mobile touchpoints. Pinterest automates ad personalization A visually-oriented social media platform is easing the process of tailoring ads for desired audiences. First Previous 165 166 167 168 169 Next Last
