Digital Marketing

A global specialty apparel/accessories retailer is using artificial intelligence to automate Canadian customer service interactions in English and French.

Another Prime Day is in the rearview mirror, and a look back provides guidance on where e-commerce is heading.

Families are expected to spend more per person on both K-12 and college items this year as a result of higher prices.

Higher-income or “luxury” shoppers are still willing to spend money and are widening the product categories they shop.

Early results from the 2022 edition of Amazon Prime Day indicate that consumers were spending more on a larger number of products than ever before.

Walmart is connecting customers directly with authors as part of its newest livestream shopping effort.

99 Cents Only Stores is connecting users of its new mobile app to experiences inside its stores, as well as to personalized digital ads.

Tropical Smoothie Cafe remains on the fast-track for expansion.