Cross-Merchandising

DAYTONA BEACH, Fla. — NASCAR has honored Office Depot with the 2011 NASCAR Driving Business Award for its leadership  and results through their participation in the NASCAR Fuel for Business Council (NFFB). 

The award was bestowed upon NASCAR’s Official Office Supply Partner at a ceremony in Las Vegas during the most recent NFFB Council Meeting. Office Depot is also the co-primary sponsor of reigning NASCAR Sprint Cup Series champion, Tony Stewart, and the No. 14 Office Depot/Mobil 1 Chevrolet.

New York City -- Barnes & Noble Inc. said Monday that it plans to expand an in-store pilot boutique from its current 10 units to 25.

The 200-sq.-ft. Penguin store-in-stores sell Penguin book titles and merchandise; the Penguin banner is owned by Pearson PLC.

“The sales have been incremental rather than cannibalizing Penguin sales elsewhere in the store because it’s a different experience,” John Makinson, CEO of Pearson PLC’s Penguin Group, told the Wall Street Journal.

Las Vegas -- Internet retailer GRB Holdings on Monday announced the launch of two new e-commerce websites: GreenThumbDecor.com and SilverGroupMall.com/SG1277.

San Francisco -- Gap Inc. is expanding its footprint in Latin America. Leveraging its franchise model, the company has opened its first stores in Panamá and plans to introduce its brands to three additional Latin American countries: Colombia, Uruguay, and Peru.

Vacated shells of circa-1985 outlet shopping centers still dot the nation’s highways, but that’s not the format version that is finding a foothold among consumers and retailers.

A new value-oriented center, anchored by top-tier designer names, has opened the eyes and pocketbooks of American shoppers. Mainstream amenities have created the expectation that, while the goods may be discounted, the experience most definitely isn’t.

Lexington, Mass. -- The Collective Brands Performance + Lifestyle Group (PLG), which owns such brands as Sperry Top-Sider, Saucony, Keds and Stride Rite, announced today that is has signed new agreements with partners in 10 countries to continue the rapid international expansion of several of its brands in Mexico, Indonesia, Japan, five South American countries and the Czech Republic.

NEW YORK — Gap Inc. is turning to the blogosphere for its new "Be Bright" global marketing campaign. The company announced that it has partnered with six fashion and lifestyle blogs to promote its spring collection.

What a fortuitous promotion Target ran this week featuring a collection of nine Grammy Award nominated artists in its weekly ad. The awards program drew a record audience, and between ads during the broadcast and the artists featured in the circular Target gave a broad range of music lovers a reason to visit Target.com during the show or stop by their local store after the program.

NEW YORK — Even the most fashionable women like to dress down on occasion, and Saks Fifth Avenue has answered the call by expanding its proprietary offerings into casual wear. The retailer has announced the launch of 9|15, which the company says incorporates runway-centric style to the adventurous and ambitious woman. The line’s debut follows the 2011 launch of the Saks Fifth Avenue Collection, and will be featured in the "Wear Now" area of Saks stores around the country.

CENTURY CITY, Calif. — Fans of the "Ice Age" film franchise will find everything they need at Toys"R"Us ahead of the July 13 release of "Ice Age 4: Continental Drift." The retailer is set as the film’s exclusive toy destination in North America, featuring movie-inspired products and promotions that will launch on July 1. Teaming with Twentieth Century Fox Consumer Products, Toys“R”Us will offer an extensive merchandising program, including a toy line from Just Play and The Promotions Factory.