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Cross-Merchandising

  • Former Smucker sales exec new VP of global sales for OurPets

    FAIRPORT HARBOR, Ohio — OurPets Company, a proprietary pet supply company, has promoted Tim Viancourt to the position of VP of global sales.

  • Kidrobot, Boulder, Col.

    Toy collecting is definitely not just for the small fry at Kidrobot, which has evolved from a cool toy store for kids and adults alike in New York City’s hip SoHo into a multimillion dollar retail and wholesale company.

  • Bourbon & Boots pins down Southern lifestyle

    Little Rock, Ark. – By focusing on its brand story and collaborative boards, Southern lifestyle retailer Bourbon & Boots has dramatically increased cross-channel traffic through its presence on the Pinterest social network.

    Founder Matt Price described how Bourbon & Boots has maximized the value of its Pinterest activities during a session at last week’s Internet Retailer conference in Chicago.

  • Lowe’s adds Disney magic to workshops for kids

    Lowe’s is leveraging the popularity of Disney animated films "Monsters University" and "Toy Story" for its nationwide movie-themed Build and Grow clinics for kids.

    The special hour-long clinics, recommended for children in grades two through five, will take place on select Saturdays at 10 a.m. and Sundays at 2 p.m. throughout the summer and are free, the company announced.

  • Retail Goes South

    Hordes of spend-happy young Mexican shoppers are successfully attracting specialty apparel retailers from the U.S. and Europe – and, as mentioned in a recent report by Wall Street Journal, Walmart is feeling the pain.

  • Athleta translates race sponsorship into foot traffic

    Fitness and lifestyle brand Athleta is sponsoring this year's Esprit de She 5K and 10K races, designed exclusively for women, to be held Thursday, June 27, at the Koka Booth Amphitheatre in Cary, N.C., just 15 minutes from downtown Raleigh.

    Athleta's mission to "celebrate and inspire women athletes of all levels" while outfitting them with apparel geared toward athletic pursuits that include yoga, Pilates, running, swimming and biking, is in line with the Esprit de She event.

  • Dole wants America to have a banana

    WESTKLAKE VILLAGE, Calif. — Dole is on a 4,800-mile banana truck tour in an attempt to get Americans to eat more fruits and veggies, namely bananas. Company representatives will travel for a total of 102 days in a pink-and-turquoise truck during the Peel the Love Summer Food Truck Tour.

  • Macy’s launches Pride + Joy campaign

    NEW YORK — In commemoration of National LGBTQ Pride month, Macy’s and its employees will participate in 23 Pride parades, hold in-store events nationwide celebrating diversity and offer special merchandise to help support the fight for LGBTQ equality.

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