Cross-Merchandising

Spice maker McCormick & Company has opened its first retail destination, McCormick’s World of Flavor, in Baltimore’s Inner Harbor area. Designed as a brand showcase, the store houses McCormick's full range of flavorings, seasonings and other products, including its Old Bay and Grill Mates lines.

NEW YORK — Barneys New York and The Walt Disney Company are teaming up on Barneys’ 2012 holiday campaign at Barneys stores in a campaign called Electric Holiday.

The multi-platform initiative will combine fashion and fantasy, merging the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday campaign.

Dallas  -- J.C. Penney Co.  has unveiled details of its three newest brand shops.
 
The shop will debut September 1, in nearly 700 stores nationwide. , They feature dedicated in-store environments for Liz Claiborne, Izod, and  a new private-label line of fashion basics line called jcp.

For a video tour, click here.
 

Ron Johnson, CEO of J.C. Penney Co., gives a sneak preview of the company’s latest wave of brand shops, which will open in nearly 700 Penney stores nationwide on Sept 1. The new shops are dedicated to three brands: Liz Claiborne, IZOD and jcp – a new exclusive brand dedicated to high-quality fashion basics.

Click here for a video tour of the new shops.

HOFFMAN ESTATES, Ill. — Sears' Craftsman brand is using the upcoming Republican and Democratic National Conventions to show that two sides can come together.

The company has teamed up with Ty Pennington of "Extreme Makeover: Home Edition" fame, Sears Heroes at Home, Rebuilding Together, NextGen Home built by Champion and Bank of America to build two halves of one home -- one in Tampa, Fla. during the RNC and the other in Charlotte, N.C. during the DNC.

Cherry Hill, N.J. -- Philadelphia-based Pennsylvania Real Estate Investment Trust said that Essensuals London will open a high-end salon – its first on the East Coast – at PREIT’s Cherry Hill (N.J.) Mall property.

The 1,530-sq.-ft. salon will be the third of its kind in the country, and will join recently opened Henri Bendel. Pottery Barn and The North Face are opening in the fall.


 

The marketing team at Jack Link’s Beef Jerky has outdone themselves with a clever and lighthearted brand-building effort that plays off the presidential election. The company is asking consumers to vote for their favorite “meathead,” a two-foot-by-three-foot likeness of president Barack Obama and challenger Mitt Romney made from various types of jerky.

NEW YORK — Stacy London, host of TLC's "What Not To Wear," will serve has host during New York & Company's Fashion's Night Out event on Sept. 6.

The retailer's participation in the event will include an in-store DJ at its 58th & Lexington Store, who will spin music while London and her team help style customers.

MINNEAPOLIS — Caribou Coffee Co. announced it will be expanding its retail and commercial footprint in the Chicagoland area by teaming up with supermarket operator Jewel-Osco, which is part of the Supervalu company.

Caribou Coffee opened its first retail location within Jewel-Osco's Barrington store last week, with plans to introduce two additional coffeehouses in the grocery's Hoffman Estates and Countryside locations in the near future, as well as five additional coffeehouses within Jewel-Osco in 2013.

RICHMOND, Va. — Eight supermarkets in the Richmond, Va., area are using one of the most important parts of the store to promote healthy eating: the checkout lane.

Martin's Food Markets, part of the Ahold USA's Giant-Carlisle chain, announced it had partnered with the Richmond City Health District and Greater Richmond Fit4Kids in launching "Healthy Ideas" checkout lanes at the stores. Items will include fruit, nuts, snack packs from the store's Nature's Promise natural and organic section, nutrition bars and 100% fruit juice.