Cross-Merchandising

NEW YORK — PVH is launching a new golf-focuse campaign for its Izod brand. The Izod Golf platform includes a new ad campaign, multi-year sponsorships of three “Team Izod” PGA Tour golfers, and multiple sponsorship activations planned throughout the season. 

BENTON HARBOR, Mich. — KitchenAid is partnering with Abt Electronics in Glenview, Ill. to kick off Earth Week and encourage the responsible disposal of unwanted small electric kitchen appliances. From April 18 through May 16, Abt customers will receive an instant rebate toward the purchase of a new KitchenAid small appliance when they bring in any brand of small electric kitchen appliances to the store.  

Martha Stewart Living and The Home Depot have teamed up for a new video series launching April 25.

The series will consist of three unique videos per week, released via e-newsletter, and hosted on the Martha Stewart Video Hub, Homedepot.com, Aol.com, and Yahoo Screen. 

The videos will fall into two categories, highlighting Martha Stewart Living product sold at The Home Depot, and answering various DIY "how-to" questions:

St. Clairsville, Ohio -- Youngstown, Ohio-based Cafaro Co. said Wednesday that MC Sports will debut in the area with a new store at Cafaro’s Ohio Valley Mall, in St. Clairsville, Ohio, in July.

The new store will be located next to Sears, occupying nearly 23,000 sq. ft. of retail space.

First it was RadioSchack and now Target has ended another electronics initiative with Best Buy.

Target and Best Buy confirmed earlier this week that they agreed to end a partnership begun last August that involved Target offering Best Buy’s Geek Squad services at 29 stores in Minneapolis and Denver. Earlier this year, Target ended a more extensive relationship with RadioShack that involved

MIAMI BEACH, Fla. — Hispanicize 2013, the annual Latino trends event, has announced Procter & Gamble as the official presenting sponsor for this year's event taking place in Miami Beach from April 9 to 13. This is P&G's first year as the presenting sponsor of the Hispanicize event.

MINNEAPOLIS — Lowe's has teamed up with Valspar to launch an expanded paint program to serve the  needs of the professional painter. The program includes a comprehensive lineup of Valspar-branded professional grade products in multiple formulations and finishes that simplifies paint selection while delivering on the durability and performance requirements of professional painters.

NEW YORK -- Whole Foods Market has partnered with Gotham Greens to build the nation’s first commercial- scale greenhouse farm integrated within a supermarket. The 20,000-sq.-ft. greenhouse, which is currently under construction on the roof of the forthcoming Whole Foods Market store in Gowanus, Brooklyn, is scheduled to open in late 2013.

In the second installment of a case study series, CSA Online continued to offer an insider’s look at the conception and initial rollout of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas. A test kitchen in Northridge, Calif., was launched in April 2012 and three additional locations soon followed.

WAYNE, N.J. — Babies"R"Us has partnered with WhatToExpect.com to provide expectant moms access to their combined content and retail resources. As part of this collaboration, the Babies"R"Us Registry is now available on WhatToExpect.com. Additionally, the retailer plans to feature content from WhatToExpect.com through various Babies"R"Us channels.