Cross-Merchandising

ATLANTA — Kroger announced plans to host the largest Cinco de Mayo celebration in the Southeast at Fiesta Atlanta at Centennial Olympic Park this Sunday.

Sometimes, to meet consumer demand you have to get creative. That’s what developer Centergy Retail, LLC, Dallas, did in the conceptualization of a hybrid power-lifestyle center in the heart of El Paso, Texas.

One of the few ground-up developments in the U.S., The Fountains at Farah will open October 2013 with 600,000 sq. ft. of best-in-class national junior anchor stores, fashion and name brand retailers, and upscale boutiques, restaurants and retail service uses.

NEW YORK — Macy’s will honor contributions made by Asian-Pacific Americans during Asian-Pacific American Heritage Month this May at select Macy’s locations nationwide. 

The retailer will host the platinum-selling recording group Far East Movement for a series of performances and appearances in six markets across the country geared toward highlighting and celebrating the unique influence of Asian-Pacific Americans on American culture and pop music.

Sesame Street has tapped Parham Santana, The Brand Extension Agency, to help it refresh its licensed consumer products packaging worldwide.

Parham Santana developed unified packaging designs that focus exclusively on the iconic Sesame Street characters. The branding agency said it recognized the instant, emotional connections to the characters that people across countries, cultures and channels have with them, and chose to emphasize them, eliminating what it described as the marketing clutter prevalent in existing packaging.

A match made in heaven. That’s what some are calling the David Bowie dedicated pop-up in Selfridges’ renowned London flagship. Called David Bowie Is All Yours, the pop-up was created in collaboration with London’s Victoria & Albert Museum’s record-breaking retrospective of the legendary performer.  
 

Huntington Beach, Calif. -- Bruxie announced that it opened its fifth waffle restaurant, with a new unit in Southern California in Huntington Beach on April 23.

Bruxie Gourmet Waffles opened at The Strand on 5th, a collection of shops and restaurants, boutique hotel and office space. Other key retail tenants to the coastal attraction include RA Sushi, Forever 21, Skechers, Active Ride, Rip Curl, Merrilee’s Swimwear, Johnny Rockets, ANGL, and CVS Pharmacy.
 

HERSHEY, Pa. — The Hershey reported a net sales increase of nearly 6%, driven by core brand volume. Consolidated net sales were $1.8 billion for the first quarter ended March 31, compared with $1.7 billion for the same period last year. 

Reported net income for the first quarter of 2013 was $242 million compared with $199 million for the same period last year.

HANOVER, Pa. — Synder’s of Hanover is using the 30th anniversary of National Pretzel Day to create a series of nationwide events to engage with consumers.

SAN ANTONIO, Texas — H-E-B, Pampers and Interactions have teamed up to offer an exclusive 60-stop H-E-B Baby “Little Texans Tour,” sponsored by Pampers. 

The tour aims to promote healthy families and the assortment of infant and baby products offered at H-E-B stores. 

SAN FRANCISCO — Bed, Bath & Beyond will test the fitness waters in April and offer Fitmark bags at select California locations to see how well the high-end travel bags fare with customers. 

Bed, Bath & Beyond customers can find the bags in an entirely new category for the store, aimed at fitness enthusiasts.