Coupons/ Rebates/ Pricing

Dollar sales for holiday 2016 are trending lower than last year — with some exceptions — and retailers are partially to blame.   According to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels, dollar sales in the sixth week of the 2016 holiday shopping season  were 5% lower than the same week in 2015. Cumulatively, dollar sales in the first six weeks of the 2016 holiday shopping season were 4% behind the first six weeks of the 2015 holiday season.

With only days to go in the 2016 holiday shopping season, online desktop spending continues to rise.   For the holiday season-to-date, $55.2 billion has been spent online, marking a 13% increase versus the corresponding days last year. The most recent week, Dec. 12-18, posted a strong 15% growth in online sales, marking $7.6 billion in desktop spending during the last full week before Christmas.  

Best Buy pulled out its latest weapon in the battle to win last-minute holiday shoppers: free shipping.     For the third year in a row, Best Buy will offer free expedited shipping in the final stretch of the holiday season. Starting Thursday, Dec. 15 through 11:30 a.m. EST on Wednesday, Dec. 21, BestBuy’s online shoppers will automatically have their shipping upgraded to two-day shipping on almost everything.     

Sears is taking the saying, “it is better to give than to receive” to heart.   Coinciding with its “Season of Wishes” holiday campaign, the department store chain is rewarding shoppers at Sears Hometown and outlet stores who donate $5 to Make-A-Wish with a “Very Merry Santa Sale” pass for an extra discount between Dec. 15 and Dec. 24.   

Retailers continue to launch digital deals this holiday season to snag new customers — but these efforts come at a price.    Retailers’ promotional offers are eclipsing 2015 efforts. Customer orders using a promotion are up 34% versus 2015, and up 52% over the holiday season (Nov. 1-Dec. 5) versus 2015 in North America.     

Holiday 2016 is proving to be both an opportunity and a challenge for retailers, as they’re faced with catering to the behaviors and preferences of multiple generations of shoppers. It’s becoming increasingly clear that Generation Z (children ages 10-17) consumers have a significant and growing influence on household spending. And as a result, new trends are emerging this holiday season, including the record mobile app purchases we saw on Black Friday/Thanksgiving weekend.  

Restoration Hardware reported better-than-expected earnings and sales for the third quarter, but the upscale home furnishings retailer cut its full-year outlook amid slow sales of its holiday collection.    The company also said that its name will change in January to RH, which is the same as its stock ticker.   Restoration Hardware reported net income of $2.5 million. Earnings, adjusted for non-recurring costs, were 19 cents per share.  

It’s a draw.   Dollar General and Walmart tied for the least expensive overall basket, at $27 each, in Kantar Retail's Opening Price Point Study, which seeks to determine how select retailers meet the grocery and consumable needs of shoppers looking for the lowest absolute shelf prices.