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  • Office supplies giant makes big changes to loyalty program

    Office Depot had one goal when updating its loyalty program: to make sure that every shopper is rewarded.   The office supplies giant debuted its new loyalty program. Besides being free, the “Office Depot OfficeMax Rewards Everything” program is designed to save customers money, and deliver expanded benefits. The program evolved following a year-long pilot in several markets, a process that enabled the company to gather customer feedback needed to redesign the program.   
  • Department store retailer takes a swing at Amazon’s shopping event

    In the wake of Amazon’s Prime Day hype, J.C. Penney is eager to drive momentum among its own online shoppers.    The department store retailer is getting ready to host its own online-only shopping event, “Penney Palooza.” The second annual two-day sale, which is set to run July 11-12, will feature “48 hours of non-stop savings,” according to the retailer.   
  • Online giant gives ‘voice shoppers’ first dibs on Prime Day deals

    Days before Prime Day commences, Amazon is upping the ante once again.   Starting Wednesday, July 5, Alexa shoppers will have access to more than 100 exclusive deals on Amazon Echo, Echo Dot, Echo Show, Amazon Tap, Fire TV or compatible Fire tablets. Voice shoppers will also get first dibs on select Prime Day deals on July 10, between 4 p.m. and 6 p.m. PST — two hours before the general public, according to Amazon.  
  • Electronics e-retailer looks to steal some thunder from Amazon

    Hoping to woo electronics shoppers away from Amazon’s Prime Day, Newegg is planning its own shopping extravaganza.   For the third year, the electronics e-retailer will hold its annual "FantasTech" sale. The three-day event, which kicks off on July 11, will feature will offer “deep discounts” on hundreds of products across all tech product categories.   
  • Tech Bytes: Four tips to compete on Prime Day

    Amazon has brought the saying, “Christmas in July” to life with its Prime Day global shopping extravaganza and this year's event promises to be bigger than ever.   
  • Study: Social media key to July 4th sales

    Plenty of consumers will be shopping for deals over Independence Day— and they plan to use social media to find them.   Forty-three percent of consumers plan to shop for deals on Independence Day, according to a survey by ChargeItSpot. When asked what resource they will use to hunt down deals and sales, the majority of respondents (37%) said social media, followed by online deal sites (17%) and mobile coupon apps (17%) – meaning in-store shoppers are finding their deals online.    
  • Online merchant ups the ante in online price war

    eBay is stepping up its game in the online price war competition, and taking aim at low-cost rivals Walmart and Amazon, among others.   Starting Tuesday, eBay launched its Price Match Guarantee on more than 50,000 deals in the United States. As the name suggests, the program promises that an eligible deal will be the best price available online, or eBay will match the lower price found on a competitor’s website.   
  • Study: User-generated content influences most purchase decisions

    Not only is user-generated content (UCG) the go-to source for 90% of shoppers making a purchase — it outranks all other forms of marketing.   This is according to “Hearing the Voice of the Consumer: UCG and the Commerce Experience,” a report from TurnTo and executed by Ipsos. the report represents responses from more than 1,000 U.S. shoppers who made an online purchase in the past 12 months.  
  • Report: Online sales alter trade and brand marketing

    As retail sales shift from offline to e-commerce, marketers must learn to adjust trade strategies and budgets to be successful in a digital world.  
  • Teen apparel retailer narrows loss amid sales gains

    A tough February couldn't keep Tilly's down, which reported better-than-expected results for its first quarter.    The teen apparel and footwear retailer narrowed its loss in the first quarter to $161,000, or 1 cent a share, compared with a net loss of $2.7 million, or 10 cents a share, in the year-ago period. Its results were better than expected.    Net sales inched up 0.6% to $120.9 million, better easily beating the Street. Same-store sales rose 0.6%.  
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