Coupons/ Rebates/ Pricing

Facebook is proving social media does in fact influence brick-and-mortar sales.   The social media giant offers a feature that enables users to scan a personalized QR code to nab discounts when they buy something at specific brick-and-mortar locations, reported TechCrunch.    The Rewards feature, which is discretely tucked away under the More tab of Facebook’s mobile app, has been in test mode for a few months, according to the report.  

Not only is coupon app usage increasing, but discounts received via mobile devices are influencing where consumers decide to shop.    Mobile coupon usage has increased 42% from 2016, while in-store shopping rewards app usage has increased 34% during the same time period. More importantly, the discounts received via smartphone or other mobile devices are influencing where 67% of consumers decide to shop.   

There is clearly a “generation gap” when it comes to how — and where — different customer segments choose to shop.   This was according to a recent study from Dealspotr, a crowdsourcing platform for savings. The firm launched an online survey among respondents across age groups, including Generation Z (20 and under), Millennial (21 to 35), Generation X (36 to 52), and Baby Boomers (53 and above), and monitored their visits to fashion-related areas across the Dealspotr website.  

Walmart has fired another shot at Amazon.   In a move that leverages the retail giant’s vast store and delivery networks and expanding online capabilities, Walmart, starting April 19, will begin offering a discount on merchandise that customers buy online and have shipped to a Walmart store for pick-up. Walmart’s new Pickup Discount program will initially be available only on about 10,000 items, but will be expanded to more than one million of the chain’s most popular items by the end of June.   

Highly promotional activity and increased multichannel initiatives not only helped Shoe Carnival hit its expectations, but exceed $1 billion in net sales for the year.   For the quarter ended January 28, 2017, the retailer’s net sales were $234.2 million, a 0.2% increase, compared to net sales of $233.7 million for the fourth quarter of fiscal 2015. While it was in line with its goals, this was just shy of Wall Street’s prediction for sales of $235 million.  

Lighting rebates hit a record of sorts in 2016.   Commercial lighting rebates covered 79% of the United States, according to BriteSwitch, which is a record high since the rebate processing company began measuring rebate coverage nine years ago.   The company cited several reasons for the historic high, including that many programs replenished their rebate funds in January. Also, some large programs that ran out of money years ago have come back such as FirstEnergy in Ohio and Duquesne Light in Pennsylvania.

Shoppers are no longer willing to pay full price as deep discounts influence consumer behavior.   That is one of the key findings of a new consumer report by First Insight, which found that widespread discounting by department stores and mass merchants is significantly influencing the expectations of discounts when consumers shop in other product categories.   

Jo-Ann Fabric and Craft Stores thinks it has found a way to make each mobile shopper’s store visit unique.   The crafting retailer is targeting mobile shoppers that “opt-in” to use its new in-store Wi-Fi network with unique coupons, according to Ad Age.    

After solid start to the year, retail is now back in softer growth territory. While the 2.1% rate of overall expansion is not disastrous, it is much lower than the past few quarters and is largely the result of higher gas prices which buoyed sales at gas stations by 15.8%. The pure retail number is more concerning, with the 0.8% increase being the slowest growth recorded since February 2013.  

An increase in revenue and comparable store sales helped Tilly’s beat analyst expectations for the fourth quarter.   For the period ended January 28, 2017, Tilly’s revenue was $160.2 million, an increase from $159.1 million last year. Net sales also topped Wall Street forecasts of $159.9 million. The chain also beat analyst predictions of earnings hitting 21 cents per share. Tilly’s posted a profit of 22 cents per share.