Coupons/ Rebates/ Pricing

Lighting rebates hit a record of sorts in 2016.   Commercial lighting rebates covered 79% of the United States, according to BriteSwitch, which is a record high since the rebate processing company began measuring rebate coverage nine years ago.   The company cited several reasons for the historic high, including that many programs replenished their rebate funds in January. Also, some large programs that ran out of money years ago have come back such as FirstEnergy in Ohio and Duquesne Light in Pennsylvania.

Shoppers are no longer willing to pay full price as deep discounts influence consumer behavior.   That is one of the key findings of a new consumer report by First Insight, which found that widespread discounting by department stores and mass merchants is significantly influencing the expectations of discounts when consumers shop in other product categories.   

Jo-Ann Fabric and Craft Stores thinks it has found a way to make each mobile shopper’s store visit unique.   The crafting retailer is targeting mobile shoppers that “opt-in” to use its new in-store Wi-Fi network with unique coupons, according to Ad Age.    

After solid start to the year, retail is now back in softer growth territory. While the 2.1% rate of overall expansion is not disastrous, it is much lower than the past few quarters and is largely the result of higher gas prices which buoyed sales at gas stations by 15.8%. The pure retail number is more concerning, with the 0.8% increase being the slowest growth recorded since February 2013.  

An increase in revenue and comparable store sales helped Tilly’s beat analyst expectations for the fourth quarter.   For the period ended January 28, 2017, Tilly’s revenue was $160.2 million, an increase from $159.1 million last year. Net sales also topped Wall Street forecasts of $159.9 million. The chain also beat analyst predictions of earnings hitting 21 cents per share. Tilly’s posted a profit of 22 cents per share.  

Email remains the go-to strategy for retailers to grab their piece of the digital pie — yet efforts don’t always meet their shoppers’ needs.   Three-fourths (76%) of marketers said they rely heavily on email promotions to drive revenue, and one-third said more than half of all emails sent include a promotion or discount, according to a new survey from Coherent Path.  

Payment card fees is a sore subject for the retail industry — especially with the possibility that a settlement is being revisited by parties seeking an appeal.   The National Retail Federation and the Retail Industry Leaders Associa-tion requested that the U.S. Supreme Court let stand an appeals court rul-ing that struck down a controversial 2012 settlement of a class action lawsuit over Visa and MasterCard’s swipe card fees.  

T-Mobile’s digital loyalty program just got more valuable.   The company’s “T-Mobile Tuesdays” app delivers free gifts and dis-counts to its users each week. Through its partnership with Excentus, the wireless provider now features a 25-cent-per-gallon “Fuel Rewards” discount code within its weekly rewards rotation.   

Consumers in recent years have shown a seemingly insatiable appetite for special offers and discounts. During the holiday season, retailers generated billions of dollars by rolling-out high-profile promotional strategies – but was this activity actually profitable?   For many retailers, the holiday season lead to significant profit erosion. According to DynamicAction’s Retail Index, 44% of all orders last year were sold on promotion. At the same time, however, retailers saw a 24% reduction in margins.   

After a decade-long increase, Valentine’s Day sales may be less rosy this year.   U.S. consumers are expected to spend an average $136.57, down from last year’s record-high $146.84. Total spending is expected to reach $18.2 billion, down from $19.7 billion last year, which was also a record, according to the National Retail Federation and Prosper Insights & Analytics, which surveyed 7,591 consumers about their Valentine’s Day plans.