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Kmart lowers toy prices to lure last-minute shoppers
HOFFMAN ESTATES, Ill. - Kmart announced it will offer last-minute holiday shoppers reduced prices on more than 1,400 must-have toys to help shoppers finish their Christmas lists. In addition to extended store hours, Kmart will offer special deals on toys starting today through Dec. 24.
Additionally, Kmart said it is offering customers special deals on popular items every kid has on their list. For example, when you purchase toys like Lego, Kung Zhu and remote control cars, deep discounts will be offered on the second purchase.
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Pulling another loyalty lever
Taking the long view of what is expected to be moderate consumer demand in the United States, it is apparent the primary sources of growth for retailers are to gain share from competitors and capture a larger share of wallet from existing customers. It’s why there is so much effort expended on the loyalty front, as retailers know success is dependent on keeping existing customers happy and rewarding them ever more generously for their loyalty.