Skip to main content

Coupons/ Rebates/ Pricing

  • Report: Most CMOs show flat holiday advertising budgets

    Chicago - According to accounting firm BDO USA, LLP, 63% of chief marketing officers at leading U.S. retailers said their 2010 holiday advertising and marketing budgets have remained flat, a continued trend from 2009 (55%) and 2008 (43%).

    BDO’s survey found that 20% of CMOs cited a decrease in their holiday marketing and advertising budget, signaling some flexibility, compared with 2009 (26%) and 2008 (32%). Seventeen percent of CMOs cite an increase, only slightly less than 2009 (19%).

  • IBM Coremetrics reports Cyber Monday sales up nearly 20%

    New York - Online sales on Cyber Monday surged nearly 20% from last year, according to IBM Coremetrics, which tracks shopper behavior on more than 500 e-commerce sites. Many analysts expected Monday's online shopping will tally more than $1 billion for the first time.

  • First Data Report: Card-based spending surges on Black Friday

    Atlanta - A report released Monday by payment solution provider First Data Corp. found that on Black Friday, card spending growth returned to pre-recession levels.

    According to the First Data SpendTrend analysis for Black Friday 2010, which tracks same-store consumer spending via credit, signature debit, PIN debit and EBT cards at U.S. merchant locations, year-over-year same-store dollar volume grew 12.3%.

    Transaction growth was 10.1%.

  • Holiday off to positive start as retailers gear up for Cyber Monday

    New York - The holiday shopping season got off to a positive if unspectacular start, according to preliminary results from the Black Friday weekend.  The number of people who shopped at stores and online between Thursday and Sunday was up 8.7% to 212 million shoppers, according to a National Retail Federation survey of 4,306 shoppers conducted by BIGresearch. The total amount spent during the four-day weekend reached an estimated $45 billion, with the average spending rising 6.4% to $365.34, the survey showed.

X
This ad will auto-close in 10 seconds