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NPD: Last minute BTS spending on the rise
PORT WASHINGTON, N.Y. — Once again, consumers are putting off back-to-school shopping until the last minute, but retailers can take solace in the fact that they intend to spend more this year.
According to NPD's survey, 31% of respondents said they plan to spend more this year, compared with 22% who made that claim in 2011. The number of consumers who plan to spend less went from 38% in 2011 to 24% this year, while those who plan to spend the same rose from 40% to 46%.
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'America's Got Talent' host to star in ODP campaign
BOCA RATON, Fla. — Office Depot has revealed a new back-to-school advertising campaign featuring multi-faceted actor, comedian and host of "America’s Got Talent," Nick Cannon. The campaign showcases Office Depot’s technology and fashion assortment to help students “Be Ncredible” this school year.