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BTS spending to top last year
LOS ANGELES — Nearly half of U.S. shoppers plan to spend more this back-to-school shopping season than in 2011, according to the latest PriceGrabber survey.
Pooling responses from 4,450 U.S. online shopping consumers, with 1,509 of the respondents planning to shop this back-to-school season, 46% said they plan to spend more this year that in 2011, while 35% said they plan to spend the same amount (compared with 52% that expressed this sentiment in 2011) and 19% are looking to spend less this year (compared with 35% in 2011).
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Macy's kicks off campaign for literacy
NEW YORK — Macy's has launched its annual summer fundraising campaign for children's literacy. Starting June 22, customers can give $3 to help provide a book for a child in their local communities. Through the program, customers will receive a coupon for $10 off an in-store purchase of $50 or more (certain exclusions apply), and Macy’s will donate 100% of every $3 to Reading Is Fundamental. The five-week fundraising effort ends July 31.