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Johnson Controls survey: Energy savings and incentives driving investment decisions
New York -- Energy cost savings, government/utility incentives and rebates, and enhanced brand or public image ranked as the top drivers of energy-efficiency decision-making in the United States and Canada, according to a global survey of building owners and operators and facility managers by Johnson Controls.
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J.C. Penney launches new charitable program
Plano, Texas -- J.C. Penney Co. has launched a charitable initiative, called jcp cares, that will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the company's featured charity partner. The retailer will join its customers in giving back by making a contribution to its charity partner each month.
The program will be supported by a robust, integrated marketing campaign which will include digital, social, mobile, in-store and direct mail and e-mail components.