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  • Pitney Bowes survey finds younger consumers open to QR codes

    Stamford, Conn. -- Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.

    QR code usage as reported by more than 5,000 consumers surveyed stands at 15% on average and at 27% for consumers 18 to 34 years old, according to “QR Code Use” study.

  • Mastercard: Canada trailed U.S. in December sales growth

    New York -- A report released Wednesday by MasterCard revealed that Canadian retail sales, which grew just 1.6% in December, trailed the U.S., which also posted less than stellar results for the month.

    Sales in the U.S. advanced 2.4% in December.

    Canada’s results were particularly disappointing, considering the country’s December sales grew 4.3% in December 2011, according to MasterCard’s SpendingPulse report.

     

  • Market Track: December 2012

    In December, the retailers that increased their page counts were balanced out by those that decreased their page counts. However, of those retailers that did reduce their page counts, only two also reduced the number of inserts distributed by more than 2%. 

    Keeping with their November strategy, Walmart continued its aggressive promotions this month, and has shown a significant increase in both drop of flyer and pages per flyer. They showed the highest growth compared to other advertisers in page counts, and the second highest growth in number of flyers.

  • Report: December saw slowest spending growth in three years

    Atlanta -- Consumer spending reached a three-year low during the month of December, according to a report released Thursday by First Data Corp.

    First Data’s SpendTrend tracks same-store consumer spending by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks at U.S. merchant locations.

  • Walmart makes CES waves with iPhone deal

    An iPhone 5 with a $45 unlimited talk, text and data plan is being characterized as an industry game changer by Walmart and its prepaid cell phone service provider Straight Talk Wireless.

  • Walmart in deal to offer iPhone on $45, no-contract unlimited plan

    Las Vegas -- Walmart and Straight Talk Wireless, America's largest no-contract cell phone provider, announced that starting on Jan. 11, customers in more than 2,000 Walmart stores and online at Walmart.com will have access to the iPhone 5 and iPhone 4 on Straight Talk's $45 no contract unlimited talk, text and data plan. In addition, Walmart will be offering customers who purchase the phone in the store, a no interest fixed-monthly payments special financing offer for only $25 a month with a Walmart credit card.

  • Tecate celebrates Hispanic football fans

    NEW YORK — Tecate and Tecate Light announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.

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