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Pitney Bowes survey finds younger consumers open to QR codes
Stamford, Conn. -- Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.
QR code usage as reported by more than 5,000 consumers surveyed stands at 15% on average and at 27% for consumers 18 to 34 years old, according to “QR Code Use” study.
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Market Track: December 2012
In December, the retailers that increased their page counts were balanced out by those that decreased their page counts. However, of those retailers that did reduce their page counts, only two also reduced the number of inserts distributed by more than 2%.
Keeping with their November strategy, Walmart continued its aggressive promotions this month, and has shown a significant increase in both drop of flyer and pages per flyer. They showed the highest growth compared to other advertisers in page counts, and the second highest growth in number of flyers.
