Coupons/ Rebates/ Pricing

PARSIPPANY, N.J. — Birds Eye, a brand of Pinnacle Foods, was invited to share its successful strategy for getting youth to eat their vegetables at the Partnership for a Healthier America's (PHA) 2013 Building a Healthier Future Summit this week, at a time when childhood obesity experts are looking for new approaches and new options to tackle this complex issue.

BOCA RATON, Fla. — Office Depot is partnering with Real Change Productions to recognize teachers for their positive influence on today’s youth, as well as raise awareness for a donation program benefiting classrooms throughout the country.

Dallas -- Alliance Data Systems Corp., a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced its Retail Services business has signed a long-term agreement to continue providing the co-brand credit card program for multichannel retailer Gander Mountain.

MCLEAN, Va. — Capital One has teamed up with ShopSavvy to deliver personalized deals from the Capital One deals program to ShopSavvy app users while they shop and search for deals.  By incorporating Capital One’s deals into ShopSavvy’s leading mobile shopping community, customers can receive targeted merchant offers when they matter most – while they shop.

NEW YORK — RevTrax, an enterprise promotion platform, has launched PromoVault, a promotions tool that enables marketers to securely execute e-commerce digital coupon campaigns across any channel or device. PromoVault addresses common challenges faced by retailers: the inability to generate and validate unique codes, and the subsequent rise of pirated offers.

LARGO, Fla. — Coupon distributor Valpak took to Facebook last month to ask consumers to show what they love for the chance to win cash in the first ever Facebook promotion featured on the front of the Valpak envelope.

Since the "Show Us What You Love" Sweepstakes started last month, Valpak has had an overwhelming response. Photographs of adorable babies, furry puppies and sunny beaches filled with families – have been sent in through the Valpak Facebook contest.

Whiting, Ind. -- Research released Wednesday by CouponCabin.com showed that more than half of U.S. adults’ online shopping habits won’t be impacted by rising shipping costs.

According to the survey, conducted by Harris Interactive for CouponCabin.com, 51% of those polled said they are neither more or less likely to shop online, even with potentially increasing shipping costs. An additional 7% said they are more likely to shop online.

New York -- With an overall branded basket 4% less expensive than Target’s, Walmart assumes the strongest overall lead in Kantar Retail’s semi-annual pricing study since the study began in 2009.
   
While strategic price discounts on key items continue to be a cornerstone of Target’s price competitiveness, rather than everyday low prices, Target’s overall basket has not been lower than Walmart’s since the January 2011 iteration of this study.