Coupons/ Rebates/ Pricing

NEW YORK — Online retailer NoMoreRack has announced its plans to expand their business and online presence. NoMoreRack has received $12 million in new capital. They plan to use this investment money to increase their workforce and expand into foreign markets.

Boston — Raley’s Family of Fine Stores, a privately held supermarket chain with a presence in Northern California and Nevada, has partnered with BzzAgent, the social marketing arm of Dunnhumby, to develop the first grocery retailer advocacy online platform to further enhance its new loyalty program, Something Extra.

Savannah, Ga. -- Citi Trends reported Friday a fourth quarter loss of $704,000, narrowed from a $5.3 million loss in the same period last year.

Revenue slipped 2% to $175.7 million, meeting Wall Street forecasts. Same-store sales plummeted 11.8%.

New York -- Retail spending in the United States rose a better-than-expected 1.1% in February, the highest increase since September, according to figures released Wednesday by the Commerce Department.

Sales, excluding gasoline, building materials and autos, rose 0.4%. Industry experts said that consumer spending is holding up even in the face of the higher payroll tax.

By Theresa Wabler, [email protected]

As retailers and manufacturers settle into the reality of the “new normal” of shoppers who  will continue their frugal consumption habits amidst recession or not, it’s crucial to employ promotional tactics that generate significant, lasting value, not just a flash in the pan. As marketers consider their options, one tried and true promotional tactic should be included to yield definite results: rebates.

February 2013 marked a declining trend in number of inserts per market for the some retailers, but due to big increases at Macy’s (+48%) and Staples (+100%), the overall count of inserts per market across all retailers was actually up 4.3%. Home Depot (-50.0%) was the only retailer witnessing a major fall, whereas the other retailers showed only minor declines. Of the remaining retailers that did not see a decrease, five had no change in the number of inserts per market, while three (including Macy’s and Staples) increased.

Chicago -- Vibes, a mobile marketing and technology company, announced the results of a successful mobile campaign aimed at engaging and increasing Build-A-Bear Workshop’s customer base through their mobile phones.
 

AUSTIN, Texas — Online coupons site RetailMeNot.com has launched a new online magazine, The Real Deal by RetailMeNot. As the editorial voice of RetailMeNot.com, the lifestyle daily delivers shopping, fashion, beauty, parenting, personal finance and seasonal advice to help consumers get more for their money, so they can get more for their lives.