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  • Keds doubles down on Taylor Swift

    LEXINGTON, Mass. — The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

    This fall, Keds will launch its second footwear collaboration with seven-time Grammy award-winning, multi-platinum singer-songwriter Taylor Swift. The collection expands this season to 17 styles, offering a variety of prints, colors and finishes inspired by Swift.

  • The efficient way to win the week

    Every week, retailers unleash significant advertising and promotion efforts in the perpetual competition to engage shoppers, drive trips and grow sales. Annual retail sales and market share are the result of the competition that played out in the preceding 52 individual weeks, and many companies highly value “winning the week.” But some weeks can be much more competitive than others, creating challenges for retailers also facing strong pressures to be efficient and limit costs.

  • Men’s Wearhouse in annual National Suit Drive

    Fremont, Calif. -- Men’s Wearhouse has launched its sixth annual National Suit Drive, with a goal to collecting 150,000 gently used professional clothing items through July 31, to donate to unemployed men and women who are trying to re-enter the workforce.

    In its first five years, the Men’s Wearhouse National Suit Drive collected more than half a million pieces of business attire, including 120,000 suits.

  • Men’s Wearhouse to suit up the unemployed

    FREMONT, Calif. — Men’s Wearhouse is looking to find new homes for used men’s and women's business attire, including suits, and in the process, looking to generate foot traffic to its stores. 

    The company has launched its sixth annual National Suit Drive and has set a goal to collect 150,000 gently used professional clothing items through July 31, to donate to unemployed men and women who are trying to re-enter the workforce. 

  • Snapple’s latest contest is a whole lot of Nothing

    PLANO, Texas — Snapple has taken a page from Seinfeld, the often self-described “show about nothing,” in its latest marketing gambit. 

  • Newegg launches flashy e-commerce site

    CITY OF INDUSTRY, Calif. — Newegg, a leading electronics-focused e-retailer in the U.S., has launched a “flash sale” site, NeweggFlash.com.

  • Facebook's e-commerce experiment

    CHICAGO — Social media powerhouse Facebook is trying go beyond baby photos and cat memes by further integrating commerce into its current platform.

    While many large and small retailers already use Facebook's platform to market their wares and enhance their brand awareness, no one has set up shop on the site until now.

  • RetailMeNot opens Canadian coupon site

    Austin, Texas – Digital coupon provider RetailMeNot is expanding into Canada with the launch of its new RetailMeNot.ca site. The site provides Canadian consumers with access to thousands of digital coupons for more than 6,000 retailers doing business in Canada.

  • Gallup poll: Americans don’t want soft drink size limits

    Washington, D.C. – A sizable majority of American consumers oppose efforts by the government to impose limits on the size of soft drinks and other sugary beverages sold in restaurants, according to results of a new Gallup poll. Sixty-nine percent of 1,015 consumers ages 18 and older said they would vote against a law limiting the size of sugary beverages to 16 oz.

  • Starbucks raises some prices

    Seattle – Starbucks has enacted small increases in the prices of less than one-third of its beverages in select markets. The increases, which average about 1%, affect smaller sizes of brewed coffee, tea, latte and espresso drinks. Larger venti- and grande-sized drinks will not have their prices changed.

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