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Report: Burger King plans mobile payment app
Miami – Burger King Worldwide Inc. is reportedly planning to introduce a mobile payment app. According to the Wall Street Journal, Burger King will launch the smartphone app in select markets starting in April 2014 and will offer it in all 7,000 U.S. stores within a few months of initial rollout.
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Poncho wants to make it rain at Duane Reade
Personalized weather provider Poncho has developed an innovative way to monetize its content through a shopper marketing initiative with the Duane Reade division of Walgreens.
In a pilot program with Duane Reade, users of the Poncho service who sign up to receive weather updates tailored to their preferences via text or email will also receive promotional incentives from Duane Reade. The program is targeted to New York metropolitan area consumers where Duane Reade’s more than 250 stores are concentrated.