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Savvy consumer packaged goods and retail marketers already know the value of leveraging social media to drive sales and now Twitter has equipped them with a new tool to more effectively engage shoppers.

The social media platform recently introduced a new creative ad unit called the “Website Card” which enables advertisers to perform the neat trick of surfacing Web site content within a Tweet. Doings so allows advertisers to then drive traffic to any page of their site such as a specific product page, relevant blog post or notworthy review.

Minneapolis – Best Buy Co. Inc. swung to a net profit in the first quarter of fiscal 2015 from a net loss in the same period a year earlier, but missed estimates with a drop in sales. The retailer posted net income of $461 million, a big turnaround from a net loss of $81 million.

Toronto – Sears Canada more than doubled its net loss year-over-year to $75.2 million, from $31.2 million in a difficult first quarter of fiscal 2014. Expenses related to the closure of stores and severance of personnel played a major role in the growth of the retailer’s net loss.

Framingham, Mass. – The TJX Cos. Inc. increased both net income and sales during the first quarter of fiscal 2015 on a year-over-year basis, although sales missed analyst projections. Net income grew slightly to $454.32 million from $452.89 million, while net sales increased 5% to $6.49 billion from $6.19 billion.

Analysts had expected net sales of $6.6 billion. Same-store sales remained flat. Carol Meyrowitz, CEO of TJX, blamed soft apparel sales for the miss on expected net sales.

Houston – Stage Stores Inc. reported a net loss of $18.79 million in the first quarter of fiscal 2014, up from a net loss from $6.86 million in the same period a year earlier. Net sales slightly declined to $372.04 million from $372.1 million, while same-store sales decreased 0.2%.

Nearly one-third (32%) of United States and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study recently released by Colloquy.

Colloquy's research reveals that the familiar gold, silver and bronze tiering system no longer works. The study shows the three-tiered structure is outdated as a way for brands to keep their customers engaged — sometimes creating confusion rather than inspiring loyalty.

Budweiser's limited-edition red, white and blue cans and bottles have started arriving on store shelves just in time for Memorial Day. The packaging also marks the brand's commitment to assisting military families: Budweiser and its wholesaler family will donate more than $3 million to the Folds of Honor Foundation.

The nation’s leading department store retailer overcame weak first quarter sales to muster a 3.2% profit improvement and expressed confidence in its performance the remainder of the year.

The company’s first quarter earnings per share of 60 cents was a penny better than analysts forecast and a 9% improvement from prior year earnings of 55 cents. However, sales declined 1.7% to nearly $6.3 billion while same store sales, excluding sales from departments licensed to third parties, fell 1.6%.