Coupons/ Rebates/ Pricing

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads. As reported in numerous media outlets, Facebook intends to launch 15-second video ads that will play in a user’s newsfeed three times per day for as much $2.5 million per spot.

SAN DIEGO — Petco is leveraging social media to engage existing customers, entice new ones and, as part of its mission statement, help out shelters in need with its “Be a Great One” contest. 

New York -- Households with school-age children (pre-kindergarten through 12th grade) plan a big cut-back in back-to-school spending. Results of the 2013 Brand Keys Back to School Report Card show that there will be a year-over-year decrease of 10% in back-to-school spending, or an average spend this year of just more than $600 per household.

However, not every retailer will experience a decline in back-to-school profits. This year, the eight retailers showing the greatest increase in consumer intent-to-shop were:

1. Amazon

New York – American Eagle Outfitters, Inc. is launching “Rock Your Walk,” a series of consumer-created videos showing them wearing American Eagle jeans the retailer says will create a “virtual denim runway” stretching across the U.S. Consumers can upload videos via Instagram or Vine on PC or mobile device and have them added to the virtual runway displayed online.

City of Commerce, Calif. — Celebrating the grand opening of its newest Houston store — 11,490 sq. ft. — 99Cents Only Stores will sell Westinghouse 40-in. flat-screen TVs for just 99 cents to the first nine customers in line.

There will be additional prizes for the next 198 customers in line.

Seeking to boost back-to-school sales, 24 GGP malls will host Teen Vogue’s Back-to-School Saturday™ on Aug. 10.

For the second year in a row, Teen Vogue magazine has declared a national shopping holiday for Back-To-School.

This year, 100 malls and numerous national retailers — H&M, Topshop and American Eagle, for instance —have decided to see what the marketing concept can do for them.

Retailers will offer back-to-school deals and discounts, and the malls will host events.

HOFFMAN ESTATES, Ill. — Kmart is offering Shop Your Way members a chance to save at the pump while checking off their school supply and grocery shopping lists at select stores. 

The retailer cited the AAA Daily Fuel Gauge Report, which states that the average national price of a regular gallon of gas is $3.62, compared to the national average of $3.48 a year ago. And Kmart wants to make sure the recent spike in gas prices which has coincided with the back-to-school shopping season doesn’t negatively impact foot traffic to stores. 

New York -- Consumers continue to hold tight to their purse strings and will rely heavily on online and mobile channels while they shop, according to Deloitte’s annual “Back-to-School” and “Back-to-College” surveys. 

Shoppers are far more optimistic about the economy than this time last year. Nearly four in 10 (37%) are more confident in the economy’s prospects, compared with just one-quarter (26%) a year ago. 

Camp Hill, Pa. -- Rite Aid is launching a loyalty program for consumers 65 and up. The new program is the latest extension of the chain’s customer loyalty program wellness+.

New York — Nearly 70% (68%) of consumers plan to spend up to $500 this back-to-school shopping season compared with 63% in 2012 and 48% in 2011, according to a new spending forecast from e-commerce platform provider PriceGrabber.  Additionally, 17% of respondents plan to spend between $500 and $1,000, and 15% of shoppers said they have no back-to-school shopping budget this year. Conducted from June 17 to July 8, 2013, the survey includes responses from 2,191 U.S. online shopping consumers.