Co-Marketing

SHANGHAI, China and PAWTUCKET, R.I. — Hasbro has entered into a partnership with Alpha Animation, a toy and entertainment company in China, to form a Chinese joint venture company for the co-development of toys and games.

If approved, the joint venture will focus on developing toys from Alpha's popular Blazing Teens brand. A brand from Hasbro’s global portfolio also will be selected for development. Hasbro and Alpha Animation will in turn collaborate to develop these brands for China and global markets.

WATERBURY, Vt., and PLANO, Texas — Green Mountain Coffee Roasters announced that Dr Pepper Snapple Group's Snapple iced teas soon will be available in K-Cup and Vue packs for GMCR's Keurig single-cup brewing systems.

GMCR and DPS said Snapple K-Cup pack iced teas will be offered in a variety of at-home and away-from-home channels for Keurig brewer consumers in the United States and Canada in spring 2013. Vue packs will debut later next year.

CINCINNATI and WAYNE, N.J. — Macy’s and Toys"R"Us -- likely the two retailers most associated with Christmas -- have joined together for a unique retail partnership.

CHARLOTTE, N.C. — Belk has  partnered with NFL quarterback Cam Newton to launch an exclusive line of men's apparel.

The Made Cam Newton collection will first include professional apparel options for men and will expand to include accessories and shoes in fall 2013.

DEERFIELD, Ill. — Walgreens on Monday announced the launch of the "Taylor Swift Store at Walgreens," which will market a wide array of products from the six-time Grammy winner's branded merchandise line. Walgreens and select Duane Reade locations will provide a comprehensive, in-store selection of Taylor Swift music and merchandise.

The items will be available for purchase chain wide beginning the week of Oct. 8. The Taylor Swift-branded merchandise will incorporate artwork from her soon to be released album, "Red."

Brooklyn, N.Y. -- West Elm, a division of Williams-Sonoma, announced that it will open a store at 180 University Avenue in Palo Alto, Calif., on Oct. 18.

The new Palo Alto store will include a collection of decorative accessories and art made by Etsy artists from the South Bay. It will be only the second West Elm store selling goods made by Etsy artists in the U.S.

New York -- J.C. Penney Co. has partnered with Giggle, a New York-based upscale baby specialty store chain, to debut an exclusive collection of Giggle-branded merchandise next fall, Crain’s New York reported.

The new line is one of the many branded in-store shops that are now in the works at J.C. Penney.

Cincinnati -- Throughout the month of October, Kroger is lighting up its Cincinnati headquarters with pink spotlights and 150-ft. banners, celebrating breast cancer awareness month.