Co-Marketing

CANTON, Mass. and STAMFORD, Conn. — Nestle Waters North America has signed a five-year contract making it the exclusive water supplier for Dunkin' Donuts and Baskin-Robbins restaurants nationwide.

Whole Foods and fighting poverty are not words normally associated with one another, but a unique initiative underway with a breakfast supplier has the potential to do exactly that.

ENGLEWOOD CLIFFS, N.J. — Unilever has donated nearly $850,000 and three million pounds of Unilever brand products to Feeding America, the nation's leading hunger-relief organization, in 2012.

The financial contribution comes from joint cause marketing programs and support from the Unilever United States Foundation.

FORT WORTH, Texas — Global work wear brand Dickies has signed a new licensing agreement with R & S Sales Company, a leading developer and marketer of slippers and flip-flops in the U.S.

WAYZATA, Minn. — Sugar substitute Truvia will expand beyond U.S. borders, bringing its stevia sweeteners to Mexico.

Truvia has joined forces with Grupo Herdez, a market leader in the production, distribution, and sale of foods in Mexico, to distribute and market Truvia sweetener in Mexico. Truvia, which recently branched into Canada, will now have a presence throughout North America in 2013, although it could face an uphill battle in Mexico where artificial sweeteners have yet to catch on with consumers.

SAN FRANCISCO — Office Depot, FedEx Office and Go Daddy are anxious to tap into the small office and home office businesses market, which has been enjoying rapid growth and change. To that end, the three have formed a partnership with Planet Soho, a provider of user-friendly online management tools and services for the SOHO market.

Pepsi announced a multi-faceted partnership with singer, dancer, actress Beyoncé.

The beverage brand first worked with Beyoncé in 2002 and has had a relationship with her ever since. However, Pepsi said the new deal is a true creative and wide-ranging global collaboration that will lead to the development of new content and innovative ways to engage fans, consumers and retailers to benefit both brands.

ST. PETERSBURG, Fla. and ATLANTA — The Coca-Cola Company is joining forces with HSN, a multichannel retailer, which will allow both parties to tap into each other’s customer base and expand their online reach.