Co-Marketing

ATLANTA — The Coca-Cola Company and Select Milk Producers have teamed up to acquire the newly created Fair Oaks Farms Brands, which owns and operates Core Power, a high protein milkshake.

With the Fair Oaks Farms Brands, the Coca-Cola Company and Select will expand an ever-growing portfolio of brands and products, which will now feature dairy.

LOS ANGELES — Kim, Kourtney and Khloé Kardashian’s eyewear line available through Sears Optical is now available online as well as in stores.

The Kardashian Kollection Eyewear line was introduced at retail locations nationwide in July of this year and includes eyeglasses and sunglasses.

PITTSBURGH, Pa. — Dick’s Sporting Goods has announced its first-ever "Get Winter Ready" consumer promotion.

Dick’s has teamed up with The North Face and Columbia Sportswear as part of the program's sweepstakes, and will be giving away two one-of-kind prize packages. One includes a chance to join professional skier Tom Wallisch at the Winter X Games in Aspen, Colo., and the other offers a VIP experience at the 2013 FIS Freestyle Ski World Cup in Park City, Utah.

DALLAS — Zale Corp. has partnered with Shaquille O'Neal for a new, exclusive collection of men’s jewelry.

The Shaquille O’Neal Collection will offer a variety of men’s pendants, rings and bracelets. The collection will be offered exclusively in select Zale stores throughout the U.S., Canada and Puerto Rico and online at Zales.com/shaq, just in time for holiday gift giving.

TORONTO — Ahead of its 2013 debut, Target is building its presence in Canada with a new partnership with the Toronto Fashion Incubator for the annual TFI New Labels Fashion Design competition celebrating and supporting up and coming Canadian designers. 

The winner will receive $25,000 and the chance to create an exclusive collection to be sold in Target stores across Canada in 2014.

WHITE PLAINS, N.Y. — Dannon's Greek yogurt brand Oikos has teamed up with chef, restaurateur, and winner of Bravo’s Top Chef All-Stars, Richard Blais, to help Americans create tasty, nutritious holiday recipes that will be a hit with guests.

“Just because it’s the holidays doesn’t mean you have to compromise on nutrition,” said Blais. “I am excited to work with Dannon Oikos on their Tasty Additions to Your Traditions campaign and provide recipes that are a great addition to a healthy lifestyle.”

PAWTUCKET, R.I. — Hasbro has provided $100,000 in combined grant support through the Hasbro Children’s Fund to the American Red Cross, World Vision and Feeding America to support their relief efforts following Hurricane Sandy. Additionally, over 10,000 games have been donated to shelters along the east coast.

PLANO, Texas — JCPenney has added limited-engagement collections from Lulu by Lulu Guinness, Jenny Packham and Double Happiness Vivienne Tam to its holiday assortment.