Co-Marketing

Chicago -- General Growth Properties and Italian restaurant chain Buca di Beppo announced Tuesday the scheduled opening of 10 Buca di Beppo restaurants set to open at various properties within the GGP mall portfolio during late summer 2012.

The multi-restaurant deal marks a significant expansion of the Buca di Beppo restaurant group. New mall locations include Governor’s Square Mall in Tallahassee, Fla., August (Ga.) Mall, Oakwood Center in New Orleans and Town East Mall in Dallas.

Even ground-breaking partnerships must come to an end, and that will be the case next month when after collaborating on roughly 2,000 items over a 13-year span, the final offering of Michael Graves branded products arrives in Target stores.

BOWLING GREEN, Ky. — In time for the upcoming Olympic Games in London, Spalding has snagged Misty May-Treanor, a two-time Olympic gold medalist and the current no. 1-ranked American volleyball player in the world, for a long-term marketing, licensing and promotional agreement with the brand.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores announced that it has partnered with fashion designer Dana Buchman for an exclusive line of Kohl's Cares cause merchandise. The product line includes apparel, accessories and gifts, which can be found in all 40 Wisconsin Kohl’s stores and online at Kohls.com, with 100% of the net profit donated to support the fight against breast cancer. The collection is available now through the end of April.

Seattle -- Starbucks Coffee Corp. has entered into a joint venture with Tata Global Beverages Limited that will result in the opening of the first-ever Starbucks locations in India. The 50/50 joint venture, called TATA Starbucks Limited, will own and operate Starbucks cafés, which will be branded as Starbucks Coffee “A Tata Alliance.” (Tata Global Beverages is the world’s second largest tea company and Asia’s largest coffee plantation company.)

MOORESVILLE, N.C. — Lowe's announced that is partnering with Houzz, a leading social site for home remodeling and design, to offer consumers the chance to win a dream kitchen.

As part of its marketing relationship with Houzz, Lowe's has launched the “Dream Kitchen” sweepstakes, giving customers the chance to win a dream kitchen, valued at $50,000, designed and built by Houzz's top designers and contractors with materials from Lowe's.

PLANO, Texas and NEW YORK — JCPenney announced that it has partnered with fashion designer Nanette Lepore to bring her first teen-focused line to its stores. Inspired by her teenage daughter, the line "l'amour nanette lepore" will be available exclusively at JCPenney and will debut as its own distinct shop beginning February 2013.

Mooresville, N.C. -- Lowe's announced that is partnering with Houzz, a social site for home remodeling and design, to offer consumers the chance to win a dream kitchen.

As part of its marketing relationship with Houzz, Lowe's has launched the “Dream Kitchen” sweepstakes, giving customers the chance to win a dream kitchen, valued at $50,000, designed and built by Houzz's top designers and contractors with materials from Lowe's.

Fashion phenom or design darling. Whatever you call Jason Wu, he’s got a new line coming to Target Feb. 5 that could be a big deal on several levels.

Target may have wanted to draw attention to its Shops at Target program at its media event in New York last week, the press in attendance appeared to be interested in one thing -- Apple.

Though the Target executives present did their best to steer questions toward the topic at hand, they failed to keep reporters from asking about the retailer's partnership with Apple. The persistent reporters, as is required by such a career path, kept at it and did manage to get a few snippets of information from the tight-lipped folks at Target.