Co-Marketing

Ikea Group will launch a co-branded rewards credit card, and also a private-label card that will provide financing options for major home projects.

Foot Locker has opened its first-ever West Coast flagship, at Hollywood and Highland in Los Angeles.

A new format taps into consumers' growing demand for beauty products as well as express beauty services.

Foot Locker is dialing up its partnership with Nike with some exclusive offerings.

Zappos is creating a new shopping experience that celebrates classic footwear.

Korean skin care and beauty brand Peach & Lily has opened a pop-up shop "experience" at Bergdorf Goodman's iconic Fifth Avenue New York City flagship.

What happens when a fast-fashion giant crosses a leading fast-food company? For two companies, it spurred a new fashion collection.    Forever 21 and Taco Bell are teaming up to launch an apparel line called The Forever 21 x Taco Bell collection. The line features tops, bodysuits and cropped hoodies for women; a sweatshirt, hoodie and anorak jacket for men, and graphic tees, a pullover and hoodie for girls. All merchandise features each brand’s iconic graphics highlighted by a mix of vibrant prints and colors.  

Rue La La members are getting a new “perk” for their loyalty.   The online fashion retailer is partnering with Dunkin' Donuts in a new mobile marketing program. In a move to bolster the coffee giant’s DD Perks loyalty rewards program, models in Rue La La’s custom-branded, shoppable boutique, "Girl on the Go: Fall Style,” will be touting Dunkin’ Donuts beverages as accessories to their fall looks.  

Target Corp. is launching a new brand with HGTV's 'Fixer Upper' stars Chip and Joanna Gaines, and it's doing it just in time for the holidays.   The retailer announced an exclusive multi-year partnership with Magnolia, the home and lifestyle brand founded by the Gaines, to launch a home and lifestyle goods line called Hearth & Hand. It is Magnolia’s first collaboration with a retailer.   

Westfield’s billion-dollar renovation of its Century City Mall in Los Angeles will include a swanky Uber Lounge where customers can wait in style for their rides.    The shopping center owner has formed a partnership with Uber to facilitate use of shared rides at its centers nationwide. The mall owner will create drop-off and pick-up stations at every one of its U.S. properties, whose locations will be digitally mapped into the Uber app. The idea: make pick-ups and drop-offs easier and build mall traffic.