Cause Marketing/ Community Programs

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Both Walmart Canada and Loblaw companies sent financial aid to support the relief efforts in the Fort McMurray community. According to reports published Friday morning, fires in the province of Alberta have to date forced the evacution of 88,000 residents and destroyed more than 1,600 structures.

Starbucks has opened a store in Ferguson, Missouri, a city that was rocked by racial unrest in 2014, as part of its ongoing initiative to open stores in at least 15 lower-income U.S. communities by 2018.

The opening follows the launch of a similar store in the Jamaica section of Queens, New York, in March. Both are part of a national plan to provide local jobs, create training opportunities for youth, and support efforts to rebuild and revitalize communities.

The nation’s largest western and work wear retailer is nothing if not supportive of its employees.

Boot Barn Holdings is donating $11,000 to charity in celebration of employee Mary Sarah advancing to be one of the eleven finalists on NBC's primetime singing competition, “The Voice.”

Sarah moved to Nashville and took a job at Boot Barn several years ago to support her life-goal of becoming a country music artist.

Grand Rapids, Michigan-based discount retailer Meijer is giving customers the chance to help create a TV commercial, and gaining some free social promotion in the process.

In a new contest, Meijer is asking shoppers to submit photos showing how the retailer supports their “home team,” which could range from a local Little League team to a Major League Baseball franchise, through an application on its Facebook page. Ten winners will receive $100 Meijer gift cards, and all photos have the chance to appear in the commercial.

Starbucks founder and CEO Howard Schultz recently touched down at Target Corp. headquarters in Minneapolis as part of Target’s series of “innovation speakers.” “With Starbucks, I dreamed of building a national brand and different kind of company, achieving balance between profit and conscience, bringing people along on the journey, and impacting the communities we serve,” Schultz said. “The kind of company my parents never got the chance to work for.

The more than $300 million that Kohl’s has raised through an innovative cause merchandising program is set to go even higher as the retail offer a new product lineup through the end of June.

Kohl’s introduced a new line of Kohl’s Care products including books and plush characters priced at $5 where 100% of the net profit from the products goes to benefit children’s health initiatives nationwide.

The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.

The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.

Value and communication are the keys to winning over millennial consumers, according to a survey of 600,000 consumers conducted by J.D. Power.

The 2016 survey polled more than 634,000 consumers, including 126,315 millennials and 246,594 Boomers. Pete Trujillo, senior manager of industry analytics at J.D. Power, hosted a webinar this week to highlight data from the survey, titled "Millennials Insight Report: The Customer Experience Perspective."