Cause Marketing/ Community Programs

New York -- Dressbarn, a subsidiary of Ascena Retail Group Inc., has launched a social and interactive campaign, called Share Your (MOM)ent, for Mother's Day. The campaign's integrated web and mobile site was designed and developed by Manhattan-based agency Conversation.

The campaign encourages consumers to upload a photo, video or written memory of anyone who has ever given them a warm and fuzzy mom-like feeling, and to share it with others via social networks and a customizable e-card.

Bentonville, Ark. -- Walmart announced that its Acres for America program is conserving an additional 300 acres of land to protect and restore wildlife habitats in the heart of U.S. cities, including Bridgeport, Chicago, Portland, San Diego, and Washington, D.C.

BENTONVILLE, Ark. — Walmart is working hard to improve its image with its latest announcement that its Acres for America program is conserving an additional 300 acres of land to protect and restore wildlife habitats in the heart of U.S. cities, including Bridgeport, Chicago, Portland, San Diego, and Washington, D.C.

WEST DES MOINES, Iowa — Supermarket-pharmacy chain Hy-Vee is launching two initiatives designed to promote sustainability, in recognition of Earth Day.

MINNEAPOLIS — Target is investing more than $12 million in schools in 2012 through its library makeover program, and said it plans to give more than $1 billion for education by the end of 2015.

As part of its 2012 library makeover program, Target will renovate libraries at 32 elementary schools and revisit each of the 118 schools that previously received a Target School Library Makeover to provide additional reading resources for students and teachers.

NEW YORK — Ann Inc., the parent company of Ann Taylor and Loft, has launched AnnCares360, a program in partnership with Good360, the nonprofit leader in product philanthropy. The program will facilitate the donation of available displays, marketing items, and fixtures to local charities that support women and children.

Through the program, all Ann Inc. stores can enter valued, reusable goods into a tracking system that will link to Good360's online product donation marketplace and its network of more than 26,000 charities.

New York -- Ann Inc., the parent company of Ann Taylor and Loft, announced the launch of AnnCares360, a program in partnership with Good360, a nonprofit leader in product philanthropy. The program will facilitate the donation of available displays, marketing items, and fixtures to local charities that support women and children.

CINCINNATI — Ahead of Earth Day, a number of retailers have been touting their sustainable efforts. The latest example is Kroger, which has released a video highlighting some of its accomplishments and showcasing some of its future goals.

The video features both store associates and customers who speak about how much Kroger has already done--from reducing waste and plastic bag use--and what the company can do more of--from making it easier to find organic products to donating more fresh produce to charity.