Cause Marketing/ Community Programs

ST. PETERSBURG, Fla. — "Desperate Housewives" star Eva Longoria will debut her second fragrance, EVAmour by Eva Longoria, on HSN, HSN.com and HSN Mobile on March 29.

"EVAmour will become a personal scent for women who are confident, beautiful, sexy and intelligent...just like the HSN customer," said Longoria. "I know how I feel when I am wearing it and I wish every woman to feel that same sense of sexiness and power."

Former PepsiCo chairman and CEO Steve Reinemund has served on the Wal-Mart Stores Inc. board of directors since 2010, but when he’s in Northwest Arkansas next week it won’t be for a board meeting.

Reinemund will join former beverage rival and Coca-Cola bottling executive Frank Harrison for a unique event called, “Thirsting for Higher Success,” on Thursday, March 29 at the John Q. Hammons Center. To learn more and register for the luncheon event click here. 

All retailers want to be perceived as great places to work and build a career as it aids in recruitment and retention of employees in an industry where costs associated with notoriously high rates of turnover cause a drag on performance.

BENTONVILLE, Ark. — Sam's Club is stepping up its efforts to fight hunger by joining with with two Nashville recording stars, General Mills, key food suppliers and the nation's largest domestic hunger-relief charity, Feeding America, in a nationwide program to help Feeding America secure up to one million meals for local food banks to fulfill critical springtime shortages.

Walmart is guilty of greenwashing to enhance it corporate reputation, and it would take the company three centuries at the current pace to reach its goal of being supplied 100% by renewable energy, according to a group critical of Walmart sustainability efforts that others have lauded.

Minneapolis — Target has donated $37,500 in monetary support and product to assist with tornado relief efforts underway in the central United States. The donation includes $25,000 cash for the American Red Cross to aid their efforts and an additional $12,500 that can be used either as cash or product donations to local organizations in Alabama, Illinois, Indiana, Kentucky and Missouri.

New York — Stop & Shop announced that its New England and New York Metro divisions and its customers were able to give back more than $22 million in 2011 into the hundreds of communities in which they operate.

QUINCY, Mass., and PURCHASE, N.Y. — Stop & Shop customers in New England and the New York Metro area helped the retailer give back more than $22 million in 2011 into the hundreds of communities in which they operate.