Cause Marketing/ Community Programs

Apparel, cosmetics and home furnishings retailer Dillard’s is offering a custom edition of the Southern Living Christmas Cookbook to benefit the Ronald McDonald House Charities. 

The exclusive, 288-page hardbound cookbook is filled with holiday recipes, color photos, menus, decorating tips and entertaining ideas and costs $10. It is available at all Dillard’s stores nationwide, as well as online. Proceeds from the sale of the cookbooks will benefit local Ronald McDonald Houses operated by RMHC Chapters in Dillard’s markets.

New Balance is joining forces with the Army & Air Force Exchange Service to provide wounded service members with free athletic shoes through the Wounded Care program.

Since 2007, the Exchange and New Balance have provided complimentary footwear to service members who have been injured in action. More than 400 free pairs have been provided to Wounded Warriors this year alone.

Boston -- Over half (54%) of American bought a product associated with a cause over the last 12 months, a 170% increase since 1993, according to a report by Cone Communications. And 89% of Americans are likely to switch brands to one associated with a cause, given comparable price and quality, up nearly 35% since 1993.

Bentonville, Ark. -- Walmart announced that Kathleen McLaughlin, 48, has been named president of the Walmart Foundation, effective Oct. 15.

In addition to leading corporate giving, she will have responsibility for the company's global sustainability, women's economic empowerment initiatives and healthier food initiatives.

McLaughlin, previously a senior partner at global consulting firm McKinsey & Company, is a dual American-Canadian citizen and was based in Toronto.

The Walmart Foundation has appointed Kathleen McLaughlin as its president, effective Oct. 15. In addition to leading corporate giving, she will have responsibility for the company's global sustainability, women's economic empowerment initiatives and healthier food initiatives. 

McLaughlin, previously a senior partner at global consulting firm McKinsey & Company, is a dual American-Canadian citizen and was based in Toronto.

By Chase Cornett, [email protected]

The holiday shopping season is just around the corner and soon consumers will be bombarded with buying guides, floods of emails, deep discounts and, of course, that Black Friday competitive spirit. With all the chaos brought on by the holidays, retailers are finding it harder and harder to stand out. The result — strategies that focus on discounts, deliver low profit margins and drive transactions instead of engaged brand experiences.

Brooklyn, N.Y. -- Home furnishings retailer West Elm today announced its 2013 Clinton Global Initiative (CGI) Commitment to Action with a purchasing plan of $35 million in handcrafted products through 2015, a 40% increase in spend during the next two years. West Elm, a member of the Williams-Sonoma, Inc. portfolio of brands, also pledged to make and source these products from businesses adhering to high social responsibility, health and safety standards, meeting local laws, best industry practices and the brand’s vendor code of conduct.

Oak Brook, Ill. -- McDonald’s Corporation is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers’ access to fruit and vegetables and help customers make informed choices in the nutritional value of their orders.