Cause Marketing/ Community Programs

Russell Athletic brand deployed its brand ambassador and Washington wide receiver Pierre Garcon to three Washington, D.C.-area high schools. Garcon delivered Russell Athletic uniforms to the school's respective football teams.

The teams selected were from Thomas Jefferson (Alexandra, Va.), Theodore Roosevelt (Washington, D.C.) and Springbrook (Silver Spring, Md.).

NEW YORK — The Tommy Hilfiger Group enlisted actor Josh Bowman and professional surfers Kalani Robb, C.J. Kanuha and Alek Parker to participate in Autism Society San Diego's annual summer surf camp.

In June, Josh Bowman and Kalani Robb, along with Gary Sheinbaum, CEO, Tommy Hilfiger North America and InStyle Magazine fashion director Cindy Weber-Cleary, co-hosted the opening event for the newest Tommy Hilfiger store opening in San Diego’s Fashion Valley Mall, benefitting the Autism Society San Diego.

ST. PAUL, MINN. — Ace Brand from 3M Company has launched Ace Brand Sports Medicine Products, marking the brand’s expansion into the sporting goods category. 

As part of the launch, Ace Brand has partnered with Little League Baseball and Softball, the world’s largest youth sports organization, to support youth athletes nationwide. 

Greenwood Village, Colo. — Red Robin Gourmet Burgers will open its first location in Peoria, Ill., on Sept. 2. To help celebrate the grand opening, Red Robin will donate the new restaurant’s sales of Freckled Lemonade for the first week of operations to Alex’s Lemonade Stand Foundation, a non-profit organization dedicated to finding cures for all kids with cancer.

LOUISVILLE, Ky. — GE is leveraging social media as part of its Reimagining Home brand campaign, and holding a contest on its Tumblr page.

The brand is inviting consumers to submit their best cooking failure story to its Cooking Fail Redemption Tumblr page for a chance at redemption at GE’s headquarters, where the winner will re-create the same dish under the guidance of Chef Jeffrey Saad. Saad hosts United Tastes of America on the Cooking Channel. 

QUINCY, Mass. — Stop & Shop hosted a Healthy Kids Summit at McCoy Stadium in Pawtucket, R.I. with help PawSox infielder Tony Thomas; the Boys & Girls Club of Pawtucket; Dr. Marjorie Nasin, director of Clinical Pediatrics & Pediatric Education at Memorial Hospital of R.I.; and the Rhode Island Community Food Bank. 

The Coca-Cola Bottlers’ Association is turning 100. To mark the centennial, Bart Gobeil, chief operating officer in Georgia, will present a commendation to the association on behalf of Georgia Governor Nathan Deal, recognizing the impact that CCBA has made in supporting the local communities in which its members operate.

New York -- Tiffany & Co. today released its annual Corporate Responsibility Report, which affirms what the retailer says are efforts to positively improve the entire jewelry supply chain. This includes promoting responsible mining standards and increasing awareness about critical issues affecting the industry, such as the environmental concerns surrounding the development of the proposed Pebble Mine in Bristol Bay, Alaska.