Cause Marketing/ Community Programs

ChapStick has selected Alex Morgan, Olympic gold medalist and member of the U.S. Women’s National Soccer Team, as its latest brand ambassador. Morgan will serve as the first brand spokesperson in more than a decade and will appear in national television and print advertising, set to debut Nov. 4.

The product focus for the start of Morgan’s two-year partnership is ChapStick Hydration Lock. 

Hot Pockets is promoting its revamped sandwich line with the help of supermodel Kate Upton and rapper Snoop Dogg. The pair has teamed up in a parody music video called “You Got What I Eat” — a remix of Biz Markie’s 1989 hit single “Just a Friend (You Got What I Need).”

The music video highlights the brand’s re-launch of its Hot Pockets sandwiches which feature 100% Angus Beef and Hickory Ham, real cheese and buttery seasoned crusts.

Folgers is leveraging social media for its latest ad campaign, called “The Best Part.” The interactive strategy encourages users of the brand to read and share positive news through social news feeds.

Ahold USA-owned supermarket chain Giant Food Stores celebrated its 90th birthday.

The supermarket banner, which operates nearly 200 stores under the Giant and Martin's Food Markets brands in Pennsylvania, Maryland, Virginia and West Virginia, marked its anniversary Friday morning at a store in its hometown of Carlisle, Pa. Customers at all the company's 200 stores will receive free slices of cake and free apple slices Friday.

Leading food company ConAgra is out with its 2013 Citizenship Report detailing progress on a three-pronged citizenship platform of, “good for you, good for the community and good for the planet.”

The report is intended to show how the company is doing good through food while delivering growth for shareholders and is available here.

Purchase, N.Y. — The March of Dimes Greater N.Y. Chapter and the Real Estate Award Breakfast Committee have named National Realty & Development Corp. as the 2013 Real Estate Award recipient.

This year marks the 26th annual Real Estate Award Breakfast and the 75th aAnniversary of the March of Dimes. The breakfast will be held November 14 at the Renaissance Westchester Hotel in White Plains.

Stater Bros. has announced that VP of real estate Mike Slaton passed away suddenly on Saturday, Sept. 28. He was 51 years old.

As a tribute to Slaton, the 44,000-sq.-ft. Stater Bros. supermarket that opened recently in Redlands, Calif., will be dedicated in his honor.