Cause Marketing/ Community Programs

MAITLAND, Fla. — Publix Super Markets is supporting the March of Dimees with a new fundraising campaign taking place April 6 through the 27.

The cutout campaign coincides with March for Babies, the March of Dimes signature event, which occurs on April 27 in most areas. Associates will sell the cutouts at the checkout and ask customers to sign their name or the name of a baby they love, creating an impressive in-store display.

CHARLOTTE, N.C. — Belk announced that the company, and its associates, customers and vendors contributed more than $19.3 million to local communities in the fiscal year ending Jan. 31. Of the total amount, Belk corporate dollars funded $6.2 million to more than 250 nonprofit organizations, with a focus on education, breast cancer research and awareness, and community strengthening.

Feed The Children, PepsiCo and Walmart partnered with Central Union Mission in Washington, D.C. this week to distribute two tractor-trailers full of food and essentials to help 800 area children and families in need.

PepsiCo, a longtime Feed The Children partner, donated Frito-Lay brand snacks, Quaker brand products and Pepsi brand beverages while Walmart, with the assistance of its suppliers, provided a loaf of bread and a five pound bag of apples and oranges to each of the 800 families.

PARIS — Beauty brand Coty has announced the renewal of the partnership agreement for the Pristine Seas program between the National Geographic Society and Davidoff Cool Water.

 "This relationship with National Geographic is a cornerstone for Davidoff Cool Water. The link we have created with the ocean has grown stronger, and we feel it is essential to keep working on this partnership," stated Jean Mortier, president of Coty Prestige.

GRAND RAPIDS, Mich. — Meijer announced that it will once again double match every customer's $10 Simply Give donation made April 12 to 13 to help restock the shelves of local food pantries that were depleted over the holidays.

HOFFMAN ESTATES, Ill. — Kmart has launched its 30th annual fundraising campaign to benefit the March of Dimes. Donors can contribute in-store at any Kmart and online via a link at kmart.com/marchofdimes. M

Allow me to be the group historian for a minute. Does anyone remember, in 1984, the "Crafted with Pride in the U.S.A." advertising campaign, spearheaded by the late Roger Milliken, and funded by a consortium of fiber, chemical and textile companies? This was supposed to have instilled enough patriotism in the consumer to buy goods made in America at a furious enough rate to keep manufacturing here on our soil.

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores announced that in 2012 the company’s year-end corporate giving total surpassed $5 million for the first time in the retailer’s history.

ROCKFORD, Mich. — Wolverine Brand, the makers of authentic outdoor and work boots, shoes and apparel, is supporting The Wolverine Foundation, a non-profit organization comprised of wildlife scientists with a common interest in the wolverine. The brand's funding is vital to The Wolverine Foundation and supports continued research projects and awareness programs.

BENTONVILLE, Ark. — Sam's Club has announced the third installment of The Sam's Club National BBQ Tour, the largest continuous barbecue competition in the United States, sanctioned by the Kansas City Barbeque Society (KCBS). As the official supplier of KCBS, Sam's Club is the 'choice' destination for the highest quality meats and ingredients for backyard grillers, restaurateurs and more than 750 professional teams who will compete in the 2013 Sam's Club National BBQ Tour.