Cause Marketing/ Community Programs

Woonsocket, R.I. – CVS/pharmacy has kicked off its annual Project Health wellness campaign. Project Health will deliver more than $15 million worth of free health services to multicultural communities across the U.S. in 2014.

The Container Store has kicked off a new purpose-driven marketing campaign focused on its values-based approach to business and conscious capitalism with full-page national newspaper ads as well as videos on the company’s new YouTube Channel.

Target is investing $5 million in a coalition of cyber-security organizations to launch a marketing campaign to educate the public about phishing scams and security.

The coalition includes the National Cyber-Forensics and Training Alliance, the National Cyber Security Alliance and Better Business Bureaus.

"Cyber-security is fast becoming one of the biggest marketplace challenges for businesses and a huge concern for their customers," Council of Better Business Bureaus president and CEO Mary Power said.

Minneapolis -- Target Corp. will invest $5 million in a multi-year campaign to educate consumers about cybersecurity and the dangers of phishing scams.

Boston – Doug Rauch, former president of Trader Joe’s, reportedly plans to open a pilot store that will charge reduced prices for food that is damaged or expired, but still safe to eat. According to the Boston Globe, The Daily Table will open in the urban Dorchester neighborhood of Boston during 2014 and offer services that are a mix of features offered in supermarkets and restaurants.

A program Tyson Foods developed to encourage people to make healthy choices by eating more chicken has been extended to three months and involves Facebook as a key component.

Austin, Texas -- Whole Foods Market’s Local Producer Loan Program has reached the initial goal of funding $10 million in low-interest loans to local and independent food businesses, and has now committed up to $25 million in funding. The Local Producer Loan Program (LPLP) has provided 184 loans to 155 companies since its inception in 2007.

Whole Foods Market’s Local Producer Loan Program has reached the initial goal of funding $10 million in low-interest loans to local and independent food businesses, and has now committed an additional $15 million for a total of $25 million in funding.

The Local Producer Loan Program (LPLP) has provided 184 loans to 155 companies since its inception in 2007.