Cause Marketing/ Community Programs

CINCINNATI — Kroger on Thursday announced plans to bring together more than 4,800 associates at the Kentucky Exposition Center on April 16 to assemble an estimated 17,000 emergency food and personal care boxes for the metro community of Louisville, Ky.

NEW YORK — Macy's has announced the launch of its American Icons campaign, a cross-country tribute to the beloved traditions, people and landscapes of America. Macy's American Icons will officially kick-off in mid-May and extend through July. 

ST. PAUL, Minn. — Shortly after announcing the opening of its first firearms store in Minnesota, Gander Mountain came out with a new online and social media initiative aimed at promoting responsible gun ownership.

As part of its “With Rights Comes Responsibility; Secure Your Firearms” initiative, Gander Mountain today launched www.ResponsibilityPledge.com, where firearms owners and those thinking of becoming an owner can take a pledge of personal responsibility.

CHATTANOOGA, Tenn. — Bi-Lo annouced that, through April 30, it will host its fourth annual Paws “Feed the Love” campaign. “Feed the Love” is a pet food drive in which food donations go to local-area food banks for families in need to be able to provide food for the four-legged members of their families.

Target was among six companies recognized by Second Harvest Heartland, a member of Feeding America, as one of the relief organization’s Hunger Heroes.

WEST CHESTER, Pa. — QVC and the Fashion Footwear Association of New York have announced a $140,000 grant to fund research at The Wistar Institute on a specific and deadly form of breast cancer called triple negative.

Food Network personality Paula Deen may not have a reputation for healthy cooking, but that’s not stopping her from traveling to Walmart’s hometown this weekend to participate in American Heart Association activities and receive a key to the city.

Deen and her husband Michael Groover will accept the key to Bentonville from Mayor Bob McCaslin on Friday afternoon and later in the evening Deen will guest at a kick-off event and reception supporting the American Heart Association’s Southwest Chapter.

SALISBURY, N.C. — Food Lion has launched its "Hunger Has a Cure" campaign to support Feeding America and its network of local food banks. The two-week campaign, which allows customers to donate in $1 or $3 increments at the register, runs through April 16 and will help feed local families in need.

PLEASANTON, Calif. — The Safeway Foundation has launched its annual April fundraising campaign to benefit Easter Seals, Special Olympics and a range of organizations that help people with disabilities live fuller, more independent lives.

The company's Support for People with Disabilities campaign, along with other fundraising activities, have contributed more than $140 million to Easter Seals, Special Olympics and an array of organizations that assist people with special needs.  

Sustainability is often confused with “going green,” but while environmental improvement is part of the picture, sustainability is bigger than that. It’s a strategy for individuals and organizations to thrive for the long term. Operating sustainably ensures an efficient, resilient and innovative organization that not only does less harm to people and the environment, but also does more good and makes a profit in the process. Because as many have pointed out, a business that loses money won’t be around to do anything very long.