Cause Marketing/ Community Programs

HANOVER, Pa. — Synder’s of Hanover is using the 30th anniversary of National Pretzel Day to create a series of nationwide events to engage with consumers.

CINCINNATI — Tide will get in on the 2013 NFL Draft action by offering an endorsement deal to the first player drafted to each of the 32 NFL teams, in celebration of their new colors. 

Tide will also reward fans with a gift delivered via Twitter by each of the contracted rookies during the first and second rounds of the draft. The rookies will also ask the fans to share what team colors mean to them by tweeting out using hashtag #AboutOurColors.

Lowe's has released its Corporate Social Responsibility Report Card, which covers education, environment and more. 

“To achieve greater progress for our communities and our company, we continue to build on our commitment to never stop improving,” said Robert Niblock, Lowe’s chairman, president and CEO. “We’re focused on carrying out those responsibilities every day with the help of our 245,000 employees across North America.” 

New York -- Uniqlo will be the exclusive, multi-year, corporate sponsor of the Museum of Modern Art (MoMA) Museum’s Friday night free admission program, which provides free access to the public to the Museum and all exhibitions from 4 p.m. to 8 p.m., every Friday, throughout the year.
 
“Uniqlo Free Friday Nights” will launch on May 3. That evening, the first 1,000 visitors will receive a special Uniqlo tote bag. Also in May, the Museum will begin extending its public schedule to seven days per week.

WOONSOCKET, R.I. — CVS Caremark will join the Boston business community to support The One Fund Boston, established by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino to raise money for victims and families who have been affected by the Boston Marathon tragedy.

The CVS Caremark Charitable Trust, the private foundation of CVS Caremark, will donate $100,000 to The One Fund Boston, which is also accepting online donations from the public at Onefundboston.org.

NEW YORK — Global clothing retailer Uniqlo will become the exclusive, multi-year corporate sponsor of the Museum of Modern Art’s Friday night free admission program, beginning in May. 

The program provides free access to the museum and all exhibitions from 4 to 8 p.m., every Friday, throughout the year, a tremendous value considering the normal admission fee is $25.

ENGLEWOOD CLIFFS, N.J. — According to research conducted by Unilever's Dove brand, the way women depict themselves is dramatically different from how others perceive them.

BOCA RATON, Fla. — Office Depot will team up with ICLEI–Local Governments for Sustainability to expand the National Green Business Challenge, a program that encourages local businesses to take part in a friendly competition to save energy and money, reduce waste and water consumption and procure greener products. 

The program was first piloted in 2010 as the City of Chicago’s "Green Office Challenge."

MILWAUKEE — Kohl’s is scheduled to return to Summerfest this year with its Captivation Station, an educative program geared toward children and families. Also returning to the festival will be the free-admission program Kohl’s Family Day, scheduled from noon–3 p.m. Sunday, June 30.

HOFFMAN ESTATES, Ill. — Kmart and Shop Your Way are teaming up with New York Times bestselling author Sandra Lee to support the Share Our Strength Bake Sale for No Kid Hungry campaign. The national fundraising initiative encourages people to host bake sales in their communities to help end childhood hunger in the United States.