Cause Marketing/ Community Programs

In celebration of its centennial, Tastykake is releasing new, limited-edition Birthday Kake cupcakes, which combines confetti cake with chocolate-flavored icing and colorful sprinkles. The cakes are available in 12-count packs and hit store shelves this week.

Walmart is awarding $1.75 million in grants from the Walmart Foundation to three of the nation’s leading nonprofit organizations: National Association for the Advancement of Colored People (NAACP), National Urban League (NUL) and United Negro College Fund (UNCF).

Beachwood, Ohio — DDR Corp has published its 2013 Corporate Social Responsibility report, which can be viewed at csr.ddr.com. The report features various initiatives taken by DDR employees throughout 2013

Lowe's is renewing its partnership with Habitat for Humanity International. A new five-year, $23.5 million donation will bring Lowe's total contributions to more than $63 million since 2003 and is the company’s largest corporate donation to date.

Along with the funding, Lowe's pledged the continued support of Lowe's Heroes employee volunteers. In the past decade, Lowe's employees have donated thousands of volunteer hours in support of Habitat's work.

Vertical footwear retailer Keds is launching an omnichannel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

Never one to let an opportunity to bash Walmart go to waste, United Food and Commercial Workers International Union (UFCW) associate director Robin Williams did just then when she was named to the NAACP board.

Williams, a 17-year UFCW veteran, was named to the 62-member board of the National Association for the Advancement of Colored People on Feb. 13. Williams leads UFCW’s civil rights and community action department and said it was an honor to join the board of the nation’s oldest and largest civil rights organization.

Lexington, Mass. – Vertical footwear retailer Keds is launching an omni-channel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.